No matter what business you are in, no matter what product of service you offer, you only make money by getting customers to buy that product or service.

Getting customers and satisfying their needs is what makes a business successful.

Marketing your business should be an integral part of every working day.

Marketing your business when you start up and then leaving it to chance or ‘word of mouth’ is not good enough. Marketing is an ongoing process that is carried on as long as the business exists. ‘Word of mouth’ is often regarded as ‘the best form of advertising’ because it is free and comes with a recommendation. However, it is not under your control and therefore cannot be included in a structured marketing plan. You must not hope that you will succeed as a result of the efforts, or not, of an uninterested third party!

The Key to Success

The Marketing Cycle

Marketing Plans

The Cost per Sale Formula

Business Generating Analysis

Target Customers

Market Segmentation

Unique Selling Proposition

The Marketing Mix

The Three M’s of Marketing

Product Life Cycle

Glossary of Marketing Terms

On completion of your course, you will receive two qualifications:

Qualification 1: Effective Marketing (Skills Course) Certificate

Effective Marketing (Skills Course) Certificate issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Cert after your name.

Qualification 2: Level 1 Effective Marketing (Skills Course) Award

This Course leads to an NCFE Level 1 Award Certificate for successful learners. That means that it is independantly accredited at a level of learning equivalent to level 1 on the National Qualifications Framework (NQF) for England, Wales and Northern Ireland (in which case GCSE's are at levels 1 and 2 and A Levels are at level 3). In accrediting the programme at level 1, NCFE attests that its learning outcomes are at an equivalent level to a level 1 national qualification.

This award has been designed by Stonebridge Associated Colleges to meet specific learners' or employers' requirements. Accreditation by NCFE is a guarantee of quality. It means that this learning programme has been scrutinised and approved by an independent panel of experienced educational professionals and is quality audited biannually by NCFE.

In order to offer our students the most convenient and flexible distance learning courses, Stonebridge Associated College offers you the option to study for your course via two methods:

• 1. Via the traditional paper-based method.
• 2. Through the online method via ElearnUK.

When you study through ElearnUK you can quickly access your course material online and submit all of your question papers to your tutor online, using your unique student account. You have access to all of your course material immediately, and when you submit question papers, your tutor sends you an email containing your results and feedback.

At the end of the course you will receive an award issued by Stonebridge Associated College, and also gain full awarding body accreditation for the course.

With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.

You will also have access to a dedicated and friendly team of administrators and course advisors who offer sound and professional guidance and advice when you need it. This ensures that you will never feel neglected and that you will always succeed!

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 20 hrs.

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

• All study materials
• Study Guide
• Full Tutor and Admin support

What is NCFE

NCFE is the UK's longest established awarding body, recognised as a highly professional and responsive organisation, committed to maintaining excellent customer service and a friendly approach.

This course is accredited by ASET and comprises one module of the Certificate in Business Skills award.

Below you will find a list of courses that previous students have taken to complement their course. We hope that this list will give you some idea of the types of progression courses we offer, or alternative course options that may be of interest to you.

• Advertising - Good advertising is advertising which sells the product! Advertising which looks beautiful and reads well may indeed sell the product but then again, it may fail to do so if other things in the marketing mix ...
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• Advertising and Promotion (Skills Course) -   This course deals with how to get your message across to your customers. ...
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• Business Decision Analysis - For those involved in business, particularly for those in managerial positions, the ability to make effective decisions or to contribute to the decision-making process is of vital importance. The ability to use mathematical techniques is becoming ...
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• Business Economics - Economics is the study of scarcity and the consequences of scarcity. Individuals, households, businesses and nations all experience some level of scarcity, in that they do not possess all the resources to satisfy all their wants ...
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• Business Economics Professional - What is economics about? Economics is the problem of using the available resources as efficiently as possible so as to achieve the maximum fulfilment of society's unlimited demand for goods and services. The ultimate purpose of ...
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• Business Functions - This course presents an introductory over-view of the study of business organisations. The course examines business organisations in terms of their missions and values, their structures and cultures and the key organisational processes which underpin business ...
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