The distance learning Marketing Planning (Byte Size) course is the perfect home study course to ensure that you succeed in this exciting field. Our uniquely flexible Marketing Planning (Byte Size) home learning course has no time limits. You can start your home learning course whenever you like and there are no deadlines to meet, so you can adapt your distance education course to meet your needs, all from the comfort of your own home.
Once you have registered on the distance education Marketing Planning (Byte Size) course you will be assigned a personal tutor who specialises in their field of study. Your dedicated personal tutor is always on hand to answer any query you may have, no matter how big or small, and you will also have access to a dedicated course advisor who offers guidance and advice. |
 |
|
|
|
|
|
|
Marketing Planning (Byte Size) Course |
|
|
|
|
| A Distance Learning Course of
1
Lesson |
|
|
|
|
| Course Description |
|
In this course, we concentrate on strategy and planning. We explore how the ideas we investigated earlier of the marketing mix, research methods and organisational issues related to marketing can be brought together into a unified whole, implemented and controlled in a way to ensure that organisational business objectives can be met. In the first part of the course, we clarify these terms. Then we concentrate on marketing strategy and some useful tools for devising, delivering and evaluating the success of strategy.
Finally we look at the key issues of marketing planning and explore how to make planning work, emphasising the importance of control in the planning process and implementation issues.
By the end of this course you will be able to:
-
detail the specific steps in developing a marketing plan, and list the key topic headings in a marketing plan
-
identify the elements of a marketing audit, and apply them in given settings
-
identify a range of marketing objectives
-
detail the role of portfolio models and the Ansoff matrix as frameworks for identifying and evaluating strategic options
-
distinguish between strategy and tactics
-
define appropriate measures of marketing control in given settings.
|
|
| Course Syllabus |
|
Introduction
Objectives
Planning or strategy?
Development of marketing communications
Marketing objectives
Development of marketing communications
Implementing the marketing plan
Marketing organisation
Marketing control
Summary
Tutor-marked Question Paper |
|
| Qualifications |
|
On completion of your course, you will receive two qualifications: Qualification 1: Marketing Planning (Byte Size) Certificate Marketing Planning (Byte Size) Certificate issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Cert after your name. Qualification 2: Level 1 Marketing Planning (Byte Size) Award This Course leads to an NCFE Level 1 Award Certificate for successful learners. That means that it is independantly accredited at a level of learning equivalent to level 1 on the National Qualifications Framework (NQF) for England, Wales and Northern Ireland (in which case GCSE's are at levels 1 and 2 and A Levels are at level 3). In accrediting the programme at level 1, NCFE attests that its learning outcomes are at an equivalent level to a level 1 national qualification.
This award has been designed by Stonebridge Associated Colleges to meet specific learners' or employers' requirements. Accreditation by NCFE is a guarantee of quality. It means that this learning programme has been scrutinised and approved by an independent panel of experienced educational professionals and is quality audited biannually by NCFE. |
|
| Study Options |
|
| In order to offer our students the most convenient and flexible distance learning courses, Stonebridge Associated College offers you the option to study for your course via two methods:
- 1. Via the traditional paper-based method.
- 2. Through the online method via ElearnUK.
When you study through ElearnUK you can quickly access your course material online and submit all of your question papers to your tutor online, using your unique student account. You have access to all of your course material immediately, and when you submit question papers, your tutor sends you an email containing your results and feedback. |
|
| Fees |
|
| Cash Price |
Deposit |
Installments |
No of Payments |
| £70.00 |
£0.00 |
£0.00 |
0 |
|
|
The total amount payable over the term's period, is
no more than the total cash price of the course. (APR
= 0%). Written quotations are available on request.
At the end of the course you will receive an award issued by Stonebridge Associated College, and also gain full awarding body accreditation for the course. |
|
| Tutor Support |
|
With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.
You will also have access to a dedicated and friendly
team of administrators and course advisors who offer
sound and professional guidance and advice when you
need it. This ensures that you will never feel
neglected and that you will always succeed! |
|
| Requirements for Entry |
|
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds. |
|
| Study Hours |
|
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete
the course is: 20 hrs.
|
|
| Additional Information |
|
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
Textbook
You will need to read Chapters 2, 17, and 18. of Principles and Practice of Marketing, David Jobber, second edition, Maidenhead: McGraw-Hill (1998).
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
- The course fee includes the awarding body registration and certification fee (valued at up to £30.00).
What is NCFE
NCFE is the UK's longest established awarding body, recognised as a highly professional and responsive organisation, committed to maintaining excellent customer service and a friendly approach.
NCFE is recognised as an awarding body by the qualification regulators ('regulators') for England, Wales and Northern Ireland. The regulators are the Office of the Qualifications and Examinations Regulator (Ofqual) in England, the Department for Children, Education, Lifelong Learning and Skills (DCELLS) in Wales and the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland.
Accreditation by NCFE is a guarantee of quality. It means that a learning programme has been scrutinised and approved by an independent panel of experienced educational professionals and is quality audited biannually by NCFE. Learners successfully completing NCFE accredited programmes receive an externally accredited and nationally recognised NCFE certificate.
For more information on this award, click here |
|
| Related Courses |
|
Below you will find a list of courses that previous students have taken to complement their course. We hope that this list will give you some idea of the types of progression courses we offer, or alternative course options that may be of interest to you.
- Creating Quality Social Work Environments (Byte Size) - This Social Care - Skills Course has been structured so that students can choose exactly the area they need to develop by setting their own learning priorities.
These courses can be used by qualified social workers ...
Read More » - Administration and Control (Byte Size) - What do you think of when someone says the word "management" Perhaps you think of a factory with employees toiling away on the "shop floor" watched over and directed by the "management" in their white coats ...
Read More » - Advertising (Byte Size) - In this course we look in depth at Advertising, one of the main tools of contemporary marketing communications of the promotional mix.
After completing this course, you should be able to:
...
Read More » - Business Communication (Byte Size) - Communication is essential in all business. It is important at all levels and in all areas of organisations what ever they do and where ever they are. In this course we look at some basic communication ...
Read More » - Business Contracts (Byte Size) - In this course you will be introduced to the law of contracts. If there is one pervasive activity in the world of commerce it is involvement in contract. All of the following are achieved through the ...
Read More » - Communication in Marketing (Byte Size) - The marketing departments of today have developed from a more narrowly focused function, that initially included only advertising and sales, to include public relations and sales promotion. Just as finance is concerned with money in all ...
Read More »
|
|
|
|
|
|
|
|
|
