The distance learning Sales Promotion and Personal Selling (Byte Size) course is the perfect home study course to ensure that you succeed in this exciting field. Our uniquely flexible Sales Promotion and Personal Selling (Byte Size) home learning course has no time limits. You can start your home learning course whenever you like and there are no deadlines to meet, so you can adapt your distance education course to meet your needs, all from the comfort of your own home.
Once you have registered on the distance education Sales Promotion and Personal Selling (Byte Size) course you will be assigned a personal tutor who specialises in their field of study. Your dedicated personal tutor is always on hand to answer any query you may have, no matter how big or small, and you will also have access to a dedicated course advisor who offers guidance and advice.
Sales Promotion and Personal Selling (Byte Size) Course
A Distance Learning Course of
1
Lesson
Course Description
In this course, we look at the individual tools of marketing communications. Specifically however we are investigating the tools of sales promotion and personal selling. Both sales promotion and personal selling share the characteristic of being the most immediate of the promotional tools - both focus on attempting to create or cause an immediate sale. Although a theme of this course is the need for integrated marketing communications plans based on the overlap and interaction between all the different tools of promotion, often sales promotion and personal selling are used closely together in promotional campaigns.
After completing this course, you should be able to:
understand the role of sales promotion in the marketing communications mix
explain the range of sales promotion methods and current thinking about how they work
develop plans for using sales promotion strategically in a range of applications and settings
understand the role of personal selling in the marketing communications mix
explain the range of selling roles and tasks and current views about how selling works as a communications tool
explain the issues in planning and managing personal selling in the communications mix
evaluate some key trends and developments in personal selling.
Course Syllabus
Introduction
Objectives
Overview of Sales Promotion
How Sales Promotion Works
A Strategic Approach
Sales Promotion Methods
Other Issues in Sales Promotion
Personal Selling
Sales Force Management
Summary
Further Reading
Tutor-marked Question Paper
Qualifications
Qualification 1: Sales Promotion and Personal Selling (Byte Size) Certificate
Sales Promotion and Personal Selling (Byte Size) Certificate issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Cert after your name.
Study Options
In order to offer our students the most convenient and flexible distance learning courses, Stonebridge Associated College offers you the option to study for your course via two methods:
1. Via the traditional paper-based method.
2. Through the online method via ElearnUK.
When you study through ElearnUK you can quickly access your course material online and submit all of your question papers to your tutor online, using your unique student account. You have access to all of your course material immediately, and when you submit question papers, your tutor sends you an email containing your results and feedback.
Fees
Cash Price
Deposit
Installments
No of Payments
£60.00
£0.00
£0.00
0
The total amount payable over the term's period, is
no more than the total cash price of the course. (APR
= 0%). Written quotations are available on request.
Tutor Support
With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.
You will also have access to a dedicated and friendly
team of administrators and course advisors who offer
sound and professional guidance and advice when you
need it. This ensures that you will never feel
neglected and that you will always succeed!
Requirements for Entry
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete
the course is: 20 hrs.
Additional Information
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
Textbook
In this course, you will need to read the following chapters from the textbook:
Marketing Communications: Contexts, Contents and Strategies, Chris Fill (1999) second edition, Hemel Hempstead: Prentice Hall Europe.
Chapter 18: Sales Promotion
Chapter 19: Sales Promotion Techniques
Chapter 22: Personal Selling
What's Included
All study materials
Study Guide
Full Tutor and Admin support
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