The distance learning Promotion Management (Byte Size) course is the perfect home study course to ensure that you succeed in this exciting field. Our uniquely flexible Promotion Management (Byte Size) home learning course has no time limits. You can start your home learning course whenever you like and there are no deadlines to meet, so you can adapt your distance education course to meet your needs, all from the comfort of your own home.
Once you have registered on the distance education Promotion Management (Byte Size) course you will be assigned a personal tutor who specialises in their field of study. Your dedicated personal tutor is always on hand to answer any query you may have, no matter how big or small, and you will also have access to a dedicated course advisor who offers guidance and advice.
In this course, we look at marketing communications or the promotion element of the marketing mix. We use the term marketing communications to avoid confusion between promotion (one of the 4 Ps of the marketing mix) and sales promotion (a short-term tactical tool which can be used with advertising, publicity or other mechanisms to reach the audience).
Most marketers are faced with difficult choices when developing marketing communications strategy, not just in terms of determining appropriate objectives which integrate with the overall marketing plan, but in developing messages, which will appeal to their target audiences, choosing the most effective mechanisms to reach them and measuring the results.
Here you examine the nature of the communications process and analyse the requirements of an effective marketing communications plan.
By the end of this course you will be able to:
identify and define the key elements of the marketing communications mix
detail the characteristics of different marketing communications tools
use the key stages in planning a marketing communications campaign
evaluate the effectiveness of marketing communications in given situations
describe the communications process and two alternative models of how advertising works
develop appropriate marketing communications plans for given situations.
Promotion Management (Byte Size) Certificate issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Cert after your name.
Study Options
In order to offer our students the most convenient and flexible distance learning courses, Stonebridge Associated College offers you the option to study for your course via two methods:
1. Via the traditional paper-based method.
2. Through the online method via ElearnUK.
When you study through ElearnUK you can quickly access your course material online and submit all of your question papers to your tutor online, using your unique student account. You have access to all of your course material immediately, and when you submit question papers, your tutor sends you an email containing your results and feedback.
Fees
Cash Price
Deposit
Installments
No of Payments
£60.00
£0.00
£0.00
0
The total amount payable over the term's period, is
no more than the total cash price of the course. (APR
= 0%). Written quotations are available on request.
Tutor Support
With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.
You will also have access to a dedicated and friendly
team of administrators and course advisors who offer
sound and professional guidance and advice when you
need it. This ensures that you will never feel
neglected and that you will always succeed!
Requirements for Entry
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete
the course is: 20 hrs.
Additional Information
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
Textbook
You will need to read Chapters 11, 12, 13, 14 and 16. of Principles and Practice of Marketing, David Jobber, second edition, Maidenhead: McGraw-Hill (1998).
What's Included
All study materials
Study Guide
Full Tutor and Admin support
Related Courses
Below you will find a list of courses that previous students have taken to complement their course. We hope that this list will give you some idea of the types of progression courses we offer, or alternative course options that may be of interest to you.
Creating Quality Social Work Environments (Byte Size) - This Social Care - Skills Course has been structured so that students can choose exactly the area they need to develop by setting their own learning priorities.
These courses can be used by qualified social workers ... Read More »
Administration and Control (Byte Size) - What do you think of when someone says the word "management" Perhaps you think of a factory with employees toiling away on the "shop floor" watched over and directed by the "management" in their white coats ... Read More »
Advertising (Byte Size) - In this course we look in depth at Advertising, one of the main tools of contemporary marketing communications of the promotional mix.
After completing this course, you should be able to:
... Read More »
Business Communication (Byte Size) - Communication is essential in all business. It is important at all levels and in all areas of organisations what ever they do and where ever they are. In this course we look at some basic communication ... Read More »
Business Contracts (Byte Size) - In this course you will be introduced to the law of contracts. If there is one pervasive activity in the world of commerce it is involvement in contract. All of the following are achieved through the ... Read More »
Communication in Marketing (Byte Size) - The marketing departments of today have developed from a more narrowly focused function, that initially included only advertising and sales, to include public relations and sales promotion. Just as finance is concerned with money in all ... Read More »
