The distance learning Press, Publicity and Profile Raising course is the perfect home study course to ensure that you succeed in this exciting field. Our uniquely flexible Press, Publicity and Profile Raising home learning course has no time limits. You can start your home learning course whenever you like and there are no deadlines to meet, so you can adapt your distance education course to meet your needs, all from the comfort of your own home.
Once you have registered on the distance education Press, Publicity and Profile Raising course you will be assigned a personal tutor who specialises in their field of study. Your dedicated personal tutor is always on hand to answer any query you may have, no matter how big or small, and you will also have access to a dedicated course advisor who offers guidance and advice.
This course explores how to raise your profile, successfully using the press and media to find, gain and retain customers and volunteers for your business or community organisation.
Course Syllabus
Confident Communication
Presentation skills.
Voice and speech.
Non-verbal communication.
Focus on strengths and overcome weaknesses
Use of notes and colour coding.
Set an action plan for improvement.
Constructive Confrontation
Identifying positive messages in the midst of mixed messages
Understanding interviewers questions
Use of tone, pace and posture in order to offset confrontation
Accept/Reject game
Turning anger to energy
Being proactive as well as reactive
The power of persuasion versus the art of manipulation
Damage Limitation
Why we should expect bad press at some point.
Analysing your work from the point of view of media hype
Watching for warning signs
Drafting a damage limitation policy
Practising and updating a damage limitation policy
Matching Message and Media
What is the message – really?
How many ways can the message be told? Pull out key features each time and aim them at a different target market.
Selling children’s books – do you aim at the child or the parent?
A press release that works
Openings and Opportunities
How to discover the key contacts
Building relationships with the media
Qualifications
Qualification 1: Press, Publicity and Profile Raising Certificate
Press, Publicity and Profile Raising Certificate issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Cert after your name.
Study Options
In order to offer our students the most convenient and flexible distance learning courses, Stonebridge Associated College offers you the option to study for your course via two methods:
1. Via the traditional paper-based method.
2. Through the online method via ElearnUK.
When you study through ElearnUK you can quickly access your course material online and submit all of your question papers to your tutor online, using your unique student account. You have access to all of your course material immediately, and when you submit question papers, your tutor sends you an email containing your results and feedback.
Fees
Cash Price
Deposit
Installments
No of Payments
£135.00
£60.00
£25.00
3
The total amount payable over the term's period, is
no more than the total cash price of the course. (APR
= 0%). Written quotations are available on request.
Tutor Support
With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.
You will also have access to a dedicated and friendly
team of administrators and course advisors who offer
sound and professional guidance and advice when you
need it. This ensures that you will never feel
neglected and that you will always succeed!
Requirements for Entry
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete
the course is: 50 hrs.
Additional Information
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
All study materials
Study Guide
Full Tutor and Admin support
Related Courses
Below you will find a list of courses that previous students have taken to complement their course. We hope that this list will give you some idea of the types of progression courses we offer, or alternative course options that may be of interest to you.
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