Unit 1: Internal Analysis - An Integrated Approach
Introduction
Objectives
- Section 1: Activity-based Analysis
Introduction
1.1 Problems of ambiguity and uncertainty
1.2 An introduction to the activity-based view
1.3 Using activity-based analysis
1.4 Business process re-engineering
Summary
- Section 2: New Product Development Analysis
Introduction
2.1 New product development process
2.2 Organisation of research and development
2.3 First mover advantages
Summary
Introduction
3.1 Traditional SWOT analysis
3.2 Revised SWOT analysis
Summary
- Section 4: Integration through Strategic Architecture
Introduction
4.1 The purpose and value of strategic architecture
4.2 Generating strategic architecture
Summary
Unit Summary
Unit Review Activities
Commentaries on review activities
References
Further Reading
Unit 2: Organisational Structure and Strategic Control Systems
Introduction
Objectives
- Section 1: Organisational Structure
Introduction
1.1 The role of structure
1.2 Implications of structural factors
1.3 Choices of organisational structures
Summary
- Section 2: Strategic Control Systems
Introduction
2.1 Role of control systems
2.2 Agency theory
2.3 Governance mechanisms
Summary
Unit Summary
Unit Review Activities
Commentaries on review activities
References
Further Reading
Unit 3: Corporate Strategies
Introduction
Objectives
- Section 1: Strategies of Integration
Introduction
1.1 Integration, costs and governance
1.2 Vertical integration
1.3 Horizontal integration
1.4 Virtual integration: licensing and franchising
Summary
- Section 2: Strategies of Merger, Acquisition and Diversification
Introduction
2.1 Mergers and acquisitions
2.2 Diversification
2.3 Diversification and performance
Summary
- Section 3: Strategies of Collaboration
Introduction
3.1 The foundations of collaboration
3.2 Forms of collaborative strategy
3.3 The development and management of collaboration
Summary
Unit Summary
Unit Review Activities
Commentaries on review activities
References
Further Reading
Unit 4: The Global Dimension of Strategic Management
Introduction
Objectives
- Section 1: Internationalisation of the World Economy
Introduction
1.1 Modern international trade
1.2 Implications of global shift
1.3 National context and competitive advantage
Summary
- Section 2: Global Business Strategies
Introduction
2.1 Global expansion
2.2 Choosing a globalisation strategy
2.3 Choice of foreign entry mode
Summary
- Section 3: Globalisation and Culture
Introduction
3.1 The concept of culture
3.2 Cultural forms
Summary
Unit Summary
Unit Review Activities
Commentaries on review activities
References
Further Reading |
