The distance learning Marketing Planning (Byte Size) course is the perfect home study course to ensure that you succeed in this exciting field. Our uniquely flexible Marketing Planning (Byte Size) home learning course has no time limits. You can start your home learning course whenever you like and there are no deadlines to meet, so you can adapt your distance education course to meet your needs, all from the comfort of your own home.
Once you have registered on the distance education Marketing Planning (Byte Size) course you will be assigned a personal tutor who specialises in their field of study. Your dedicated personal tutor is always on hand to answer any query you may have, no matter how big or small, and you will also have access to a dedicated course advisor who offers guidance and advice.
In this course, we concentrate on strategy and planning. We explore how the ideas we investigated earlier of the marketing mix, research methods and organisational issues related to marketing can be brought together into a unified whole, implemented and controlled in a way to ensure that organisational business objectives can be met. In the first part of the course, we clarify these terms. Then we concentrate on marketing strategy and some useful tools for devising, delivering and evaluating the success of strategy.
Finally we look at the key issues of marketing planning and explore how to make planning work, emphasising the importance of control in the planning process and implementation issues.
By the end of this course you will be able to:
detail the specific steps in developing a marketing plan, and list the key topic headings in a marketing plan
identify the elements of a marketing audit, and apply them in given settings
identify a range of marketing objectives
detail the role of portfolio models and the Ansoff matrix as frameworks for identifying and evaluating strategic options
distinguish between strategy and tactics
define appropriate measures of marketing control in given settings.
Marketing Planning (Byte Size) Certificate issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Cert after your name.
Study Options
In order to offer our students the most convenient and flexible distance learning courses, Stonebridge Associated College offers you the option to study for your course via two methods:
1. Via the traditional paper-based method.
2. Through the online method via ElearnUK.
When you study through ElearnUK you can quickly access your course material online and submit all of your question papers to your tutor online, using your unique student account. You have access to all of your course material immediately, and when you submit question papers, your tutor sends you an email containing your results and feedback.
Fees
Cash Price
Deposit
Installments
No of Payments
£60.00
£0.00
£0.00
0
The total amount payable over the term's period, is
no more than the total cash price of the course. (APR
= 0%). Written quotations are available on request.
Tutor Support
With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.
You will also have access to a dedicated and friendly
team of administrators and course advisors who offer
sound and professional guidance and advice when you
need it. This ensures that you will never feel
neglected and that you will always succeed!
Requirements for Entry
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete
the course is: 20 hrs.
Additional Information
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
Textbook
You will need to read Chapters 2, 17, and 18. of Principles and Practice of Marketing, David Jobber, second edition, Maidenhead: McGraw-Hill (1998).
What's Included
All study materials
Study Guide
Full Tutor and Admin support
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