Business Marketing Course

This programme is designed for people seeking to understand and apply the principles of marketing to a business. The course is particularly suited to the general manager with responsibility for a small organisation or a department, needing a broad understanding of a range of marketing, advertising and promotion techniques. It will be useful to the managers of larger businesses and organisations who have customer and marketing responsibilities. At the end of the course you will be able to:

• Conduct market research
• Define a customer's needs, want and desires
• Carry out a SWOT analysis
• Prepare a marketing plan
• Describe a range of marketing methods
• Evaluate the benefits of using different marketing media
• Compose purposeful advertising copy
• Understand how to use press releases, sales promotions and public relations
• Define the selling process
• Devise a telephone sales campaign
• List the benefits of keeping advertising records

Module One - Marketing Your Business

• Introduction
• Why you must do market research
• Who will be your typical customer?
• What do customers want?
• Why will your typical customer buy from you?
• How to do market research successfully
• SWOT
• Your Marketing Plan

Module Two - Advertising and Promotion

• Introduction
• Planning
• Advertising
• Promotion

Module Three - Personal Selling Skills

Part 1

• Introduction
• What is Selling?
• Don't Just Order-Take
• The Building Blocks that Lead to a Sale
• How to Handle Incoming Calls
• How to Make Appointments by Phone
• How to Reach the Decision Maker
• The Sales Presentation

Part 2

• Telephone Selling
• Objections
• How to Keep Records
• How to Motivate Yourself

On completion of your course, you will receive two qualifications:

Qualification 1: Business Marketing Certificate

Business Marketing Certificate issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Cert after your name.

Qualification 2: ASET Level 2 Business Marketing Award

This Course leads to an ASET Level 2 Award Certificate for successful learners. That means that it is independantly accredited at a level of learning equivalent to level 2 on the National Qualifications Framework (NFQ) for England, Wales and Northern Ireland (in which case GCSE's are at levels 1 and 2 and A Levels are at level 3).

The Award has been designed by a learning provider to meet specific learners' or employers' requirements and as such is not listed as a qualification on NQF. While the duration, content or assessment may vary from similar national qualifications, in accrediting the programme at level 2, ASET attests that its learning outcomes are at an equivalent level to a level 2 national qualification.

In order to offer our students the most convenient and flexible distance learning courses, Stonebridge Associated College offers you the option to study for your course via two methods:

• 1. Via the traditional paper-based method.
• 2. Through the online method via ElearnUK.

When you study through ElearnUK you can quickly access your course material online and submit all of your question papers to your tutor online, using your unique student account. You have access to all of your course material immediately, and when you submit question papers, your tutor sends you an email containing your results and feedback.

At the end of the course you will receive an award issued by Stonebridge Associated College, and also gain full ASET accreditation for the course.

With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.

You will also have access to a dedicated and friendly team of administrators and course advisors who offer sound and professional guidance and advice when you need it. This ensures that you will never feel neglected and that you will always succeed!

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 120 hrs.

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

• All study materials
• Study Guide
• Full Tutor and Admin support

What is ASET

ASET is a recognised National Awarding Body.

This course is accredited by ASET. ASET are a leading National Awarding Body, recognised in the U.K by the Department for Education and Skills (DfEs), Learning Skills Council (LSC) and the Qualifications & Curriculum Authority (QCA). ASET specialise in providing, quality-assuring and certificating vocational learning programmes.

For more information on this award, click here