The distance learning Pricing and Distribution Management (Byte Size) course is the perfect home study course to ensure that you succeed in this exciting field. Our uniquely flexible Pricing and Distribution Management (Byte Size) home learning course has no time limits. You can start your home learning course whenever you like and there are no deadlines to meet, so you can adapt your distance education course to meet your needs, all from the comfort of your own home.
Once you have registered on the distance education Pricing and Distribution Management (Byte Size) course you will be assigned a personal tutor who specialises in their field of study. Your dedicated personal tutor is always on hand to answer any query you may have, no matter how big or small, and you will also have access to a dedicated course advisor who offers guidance and advice.
Pricing and Distribution Management (Byte Size) Course
A Distance Learning Course of
1
Lesson
Course Description
In this course, we look at the price and place elements of the marketing mix. Pricing is a key ingredient of the marketing mix and one that creates revenue. We look at three ways of deciding pricing levels in the market and show the importance of a marketing-orientated approach. Generally, price is a controllable variable in the mix. In the UK, there are new challenges to marketers with the introduction of the euro as a base currency for business to business dealings in Europe.
By the end of this course you will be able to:
appreciate the role of pricing in the marketing mix
differentiate between key approaches to pricing products, and evaluate their relative strengths and weaknesses in given situations
distinguish between strategic and tactical pricing situations
recognise the factors which lead to price-based competition
appreciate the challenges to European marketers of the introduction of the euro
explain the strategic and tactical importance of distribution management
distinguish between direct and indirect distribution systems
identify key changes in the distribution environment
select appropriate distribution channels for given products and services.
Course Syllabus
Introduction
Objectives
Why is price important?
Pricing methods
Impact of the Euro on price
Why is place important?
Summary
Tutor-marked Question Paper
Qualifications
Qualification 1: Pricing and Distribution Management (Byte Size) Certificate
Pricing and Distribution Management (Byte Size) Certificate issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Cert after your name.
Study Options
In order to offer our students the most convenient and flexible distance learning courses, Stonebridge Associated College offers you the option to study for your course via two methods:
1. Via the traditional paper-based method.
2. Through the online method via ElearnUK.
When you study through ElearnUK you can quickly access your course material online and submit all of your question papers to your tutor online, using your unique student account. You have access to all of your course material immediately, and when you submit question papers, your tutor sends you an email containing your results and feedback.
Fees
Cash Price
Deposit
Installments
No of Payments
£60.00
£0.00
£0.00
0
The total amount payable over the term's period, is
no more than the total cash price of the course. (APR
= 0%). Written quotations are available on request.
Tutor Support
With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.
You will also have access to a dedicated and friendly
team of administrators and course advisors who offer
sound and professional guidance and advice when you
need it. This ensures that you will never feel
neglected and that you will always succeed!
Requirements for Entry
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete
the course is: 20 hrs.
Additional Information
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
Textbook
You will need to read Chapters 10 and 15. of Principles and Practice of Marketing, David Jobber, second edition, Maidenhead: McGraw-Hill (1998).
