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Sales Promotion and Personal Selling (Byte Size Skills Course)
In this course, we look at the individual tools of marketing communications. Specifically however we are investigating the tools of sales promotion and personal selling. Both sales promotion and personal selling share the characteristic of being the most immediate of the promotional tools - both focus on attempting to create or cause an immediate sale. Although a theme of this course is the need for integrated marketing communications plans based on the overlap and interaction between all the different tools of promotion, often sales promotion and personal selling are used closely together in promotional campaigns.
After completing this course, you should be able to:
- understand the role of sales promotion in the marketing communications mix
- explain the range of sales promotion methods and current thinking about how they work
- develop plans for using sales promotion strategically in a range of applications and settings
- understand the role of personal selling in the marketing communications mix
- explain the range of selling roles and tasks and current views about how selling works as a communications tool
- explain the issues in planning and managing personal selling in the communications mix
- evaluate some key trends and developments in personal selling.
On completion of your course, you will receive a certificate:
Stonebridge Associated Colleges: Sales Promotion and Personal Selling (Byte Size Skills Course) Certificate
Sales Promotion and Personal Selling (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.
Professional Membership
On completion of this course you will be eligible to join the following Professional Associations(s):
On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.
Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.
*You will have access to the course for 24 months.
Introduction
Objectives
Overview of Sales Promotion
How Sales Promotion Works
A Strategic Approach
Sales Promotion Methods
Other Issues in Sales Promotion
Personal Selling
Sales Force Management
Summary
Further Reading
Tutor-marked Question Paper
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
Textbook
In this course, you will need to read the following chapters from the textbook:
Marketing Communications: Contexts, Contents and Strategies, Chris Fill (1999) second edition, Hemel Hempstead: Prentice Hall Europe.
Chapter 18: Sales Promotion
Chapter 19: Sales Promotion Techniques
Chapter 22: Personal Selling
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
OUR PASS RATE
Business and HR
97.5%
(National Average 51.8%)
Sales Promotion and Personal Selling (Byte Size Skills Course)
In this course, we look at the individual tools of marketing communications. Specifically however we are investigating the tools of sales promotion and personal selling. Both sales promotion and personal selling share the characteristic of being the most immediate of the promotional tools - both focus on attempting to create or cause an immediate sale. Although a theme of this course is the need for integrated marketing communications plans based on the overlap and interaction between all the different tools of promotion, often sales promotion and personal selling are used closely together in promotional campaigns.
After completing this course, you should be able to:
- understand the role of sales promotion in the marketing communications mix
- explain the range of sales promotion methods and current thinking about how they work
- develop plans for using sales promotion strategically in a range of applications and settings
- understand the role of personal selling in the marketing communications mix
- explain the range of selling roles and tasks and current views about how selling works as a communications tool
- explain the issues in planning and managing personal selling in the communications mix
- evaluate some key trends and developments in personal selling.
Business and HR
OUR PASS RATE
(National Average 51.8%)
97.5%
On completion of your course, you will receive a certificate:
Stonebridge Associated Colleges: Sales Promotion and Personal Selling (Byte Size Skills Course) Certificate
Sales Promotion and Personal Selling (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.
Professional Membership
On completion of this course you will be eligible to join the following Professional Associations(s):
On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.
Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.
Introduction
Objectives
Overview of Sales Promotion
How Sales Promotion Works
A Strategic Approach
Sales Promotion Methods
Other Issues in Sales Promotion
Personal Selling
Sales Force Management
Summary
Further Reading
Tutor-marked Question Paper
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
Textbook
In this course, you will need to read the following chapters from the textbook:
Marketing Communications: Contexts, Contents and Strategies, Chris Fill (1999) second edition, Hemel Hempstead: Prentice Hall Europe.
Chapter 18: Sales Promotion
Chapter 19: Sales Promotion Techniques
Chapter 22: Personal Selling
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
Course fee
£65.99
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Alternatively, please complete the form below and we’ll get back to you as soon as possible.
Our Advisors.
Our team of course advisors are keen to help.
Call us now on 0121 392 8288
Alternatively, please complete the form below and we’ll get back to you as soon as possible.
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