How to market yourself as a foot health practitioner

So you’ve successfully completed a professional foot health practitioner course that included a solid foundation of relevant theoretical tuition, accompanied by practical training.

Now you have an accredited level 3 or level 4 certificate in your possession and have taken out the necessary insurance cover, what are the next steps?

1) Invest in some basic marketing materials:

• Business cards – to distribute as you meet new people.
• A4 flyers with details of the services that you offer.
• A simple WordPress website that adds credibility to your business and confirms your services, charges and full contact details.
• Written testimonials (these are essential, and you need to gather them as you begin treatments).

2) Decide what you are going to charge for various treatments, taking into account:

• Costs you will incur (time and travel).
• Revenue that you will generate accounting for cancellations.
• Prices charged by any competitors in your area.

3) Choose the area you want to operate in and make contact with people and facilities that could promote your services to:

• The elderly, who can no longer look after their own feet.
• Patients with specific foot-related problems, that you are qualified to treat.
• Anyone who has diabetes and needs regular foot check-ups.

Stonebridge graduate Sharon set up her business as a foot health practitioner by visiting local businesses and giving talks on foot health. She also provided clinics in community centres and church halls and placed adverts in local newspapers.

Initially, there were no plans to grow the business to the size that it is today; she simply set about establishing it with enthusiasm and determination. Her marketing tools were basic but professional and effective – flyers that clearly explained her services and business cards to distribute. Sharon now runs a very successful mobile business and will soon have five foot health practitioners helping to keep up with the demand for her services.

You can find out more about our foot health practitioner courses here.