Planning Marketing Communications (Byte Size) Course 1 Lessons only £79.99
We may also have an interest free payment plan on this course, please click on the fees tab for more information.
In this course, we look at the development of integrated marketing communications plans.
After completing this course, you should be able to:
- understand the importance, meaning, and complexities of planning integrated marketing communications
- identify the key elements of planning integrated marketing communications
- understand and explain the key inputs to this planning process
- assess how marketing communications strategies can be developed for different target audiences
- develop integrated marketing communications plans.
- Course Syllabus
- Qualifications
- Professional Membership
- Student Community
- Fees
- Study Options
- Related Courses
- Support
- Benefits
- Superfan
- Further Info
Syllabus
Introduction
Objectives
Integrated Marketing Communications
What does an Integrated Approach Mean?
Advantages of Integration
Problems in Achieving an Integrated Approach
Achieving Integration
Marketing Communications Planning Framework
Applying the Framework
A Concluding Note
Summary
Further Reading
Tutor-marked Question Paper
Qualifications
On completion of your course, you will receive these qualifications:
Qualification: Planning Marketing Communications (Byte Size) Certificate
Planning Marketing Communications (Byte Size) Certificate issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Cert after your name.
Qualification: Level 1 Planning Marketing Communications (Byte Size) Award
At the end of this course successful learners will also receive a level 1 NCFE Award certificate of achievement. That means that it is independently accredited at a level of learning equivalent to level 1 on the National Qualifications Framework (NQF) for England, Wales and Northern Ireland (in which case GCSE's are at levels 1 and 2 and A Levels are at level 3).
This award has been designed by Stonebridge Associated Colleges to meet specific learners' or employers' requirements. Accreditation by NCFE is a guarantee of quality. It means that this learning programme has been scrutinised and approved by an independent panel of experienced educational professionals and is quality audited biannually by NCFE.
What is NCFE
NCFE is the UK's longest established awarding body, recognised as a highly professional and responsive organisation, committed to maintaining excellent customer service and a friendly approach.
NCFE is recognised as an awarding body by the qualification regulators ('regulators') for England, Wales and Northern Ireland. The regulators are the Office of the Qualifications and Examinations Regulator (Ofqual) in England, the Department for Children, Education, Lifelong Learning and Skills (DCELLS) in Wales and the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland.
Accreditation by NCFE is a guarantee of quality. It means that the college has been inspected and approved by an independent and experienced education professional and is quality audited biannually by NCFE. The centre delivering the programmes has been licensed by NCFE on the basis of its own quality systems. At the end of an accredited course, successful learners will also receive an NCFE Award certificate of achievement.
For more information on this award, click here
Requirements for Entry
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
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| Payment method | Deposit | Instalments | Monthly Payments | Cashback | Cash price (inc. cashback if applicable) | |
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| Pay in full | £69.99 | |
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At the end of the course you will receive an award issued by Stonebridge Associated College, and also gain full awarding body accreditation for the course.
Professional Membership
On completion of this course you will be eligible to join the following Professional Associations(s):
On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.
Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.
Tutor Support
With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.
You will also have access to a dedicated and friendly team of administrators and course advisors who offer sound and professional guidance and advice when you need it. This ensures that you will never feel neglected and that you will always succeed!
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
Student Community
We understand that studying from home may be a new experience for you. You could even be excused for feeling a little dauntedsince you will not be studying in a traditional "classroom environment". To help our students overcome these concernswe have developed the Student Zone. The Student Zone encourages a high level ofinteraction with your tutor and other like-minded students.
All of our students receive access to the Student Zone,within this area you can:
- Access the student forum which allows you to share ideas and chat with other students.
- View your tutor's feedback on your marked assignments.
- View optional reading lists for your course (where available).
- Access free online games, for when you need a break from studying.
- View the study guide with plenty of useful hints and tips on how to get the most out of your course.
- Access free courses such as: Improving Learning Skills, Job Interview Skills, The Effective Learner, Goal Setting and Time Management, Ten Tips to Complete a Good Test Paper.
- Find details on our generous Referral Programme.
Study Options
In order to offer our students the most convenient and flexible distance learning courses, Stonebridge Associated College offers you the option to study for your course via two methods:
- 1. Via the traditional paper-based method.
- 2. Through the online method via ElearnUK.
When you study through ElearnUK you can quickly access your course material online and submit all of your question papers to your tutor online, using your unique student account. You have access to all of your course material immediately, and when you submit question papers, your tutor sends you an email containing your results and feedback.
Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 20 hrs.
Benefits
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
- The course fee includes the awarding body registration and certification fee (valued at up to £30.00).
Additional Benefits
This section is designed to help you with your study. It will help you to work more efficiently, manage your study time, improve your presentation of work, increase your ability to remember facts and concepts, and get the most out of your chosen course.
Studying is more than gathering information and reproducing it in assessment tasks such as essays and examinations. Studying involves knowing how to approach a problem, analysing the problem, identifying what you already know, deciding how to gather more information, and much more. This section will help you gain and improve your skills in studying.
Course outline
Studying is an active process. Open learning materials enable adult learners to take responsibility for their own learning. This course has been prepared as an open learning resource for people who wish to undertake a learning programme that involves them preparing for a period of studying. It is designed either to form part of any course of study or may be used as a freestanding guide by students.
You can use this course, as an active learner, to identify:
- what you know already
- what you need to know
- what interests you
- how to use your knowledge to enhance your critical awareness.
This course will enable you to improve your study skills and it is designed for students, practitioners and other people involved in learning and/or being assessed.
Syllabus
- Introduction and Objectives
- Learning to Learn
- Setting Aside Time for Study
- Concentration
- Effective Reading
- Effective Note-taking
- Preparing to Write
- Planning and Writing the Assignment
- Assessment
- Basic Research
- Introduction to Computers
- Spreadsheets and Excel
- Using Databases and Access
- Word Processing with MS Word
Cost of course: FREE to Elearnuk students
Cost to non-Elearnuk students: £125.00
Getting the job you want is not about following rules or giving the 'right' interview answer. It is about presenting yourself in the most authentic way that takes care of you and the interviewers at the same time. So many people throw their chances away: they do not take enough care and interview preparation time so that the whole process is enjoyable, stimulating and informative for both parties. This section aims to show you how.
This section will consider the importance of study skills and how we can identify and enhance our current skill set. We will then take a closer look at different learning styles and how knowledge of our own preferences in this area can make our learning more effective. Finally we will look at some basic time management techniques to enable you to plan and organise your studies and stay motivated.
Our friendly tutors are ready to help with any queries you may have. You need never feel stranded or cut off from help!
A collection of games to sharpen your concentration or just take time out from studying.
A collection of reference materials, links to e-journals, and reading lists compiled by our tutors
Looking for a second opinion? The forum is the place for students to share their thoughts and information with each other.
Regularly updated links to the latest news items!
Related Courses
Below you will find a list of courses that previous students have taken to complement their course. We hope that this list will give you some idea of the types of progression courses we offer, or alternative course options that may be of interest to you.
- Individual and Interpersonal Behaviour (Byte Size) - Most of the research into human motivation has been carried out in respect of work. Some of these ideas and research results are complex, with Researchers attempting to identify the factors that motivate, or prevent motivation in people. After participating... Read More »
- The Human Experience of Pain (Byte Size) - In this course we discuss the human experience of pain. We review the history of pain, distinguish between acute and chronic pain, and discuss the modulation of pain.... Read More »
- Marketing (Byte Size) - The concept and practice of marketing is concerned with putting the customer first. The working definition of marketing used in this course expresses this idea neatly: "The achievement of corporate goals through meeting and exceeding customer needs... Read More »
- Groups and Group Effectiveness (Byte Size) - Taylor suggested that workers were fundamentally economic animals. He also suggested that systematic soldiering, where workers came together to hold down production, would be cured when managers began to do their jobs properly, that is, to relate directly... Read More »
- Grievance, Discipline and Dismissal (Byte Size) - In this course, we are concerned with dissatisfaction. Grievance is a solemn word that we rarely use in general conversation, but has a specific meaning when applied in the workplace. It describes a feeling of dissatisfaction by an individual employee... Read More »
Further Information
Textbook
You will need to read the following chapters from the textbook:
Marketing Communications: Contexts, Contents and Strategies, Chris Fill (1999) second edition, Hemel Hempstead: Prentice Hall Europe. This textbook is not included with the course and should be purchased or borrowed separately.
Chapter 29: Integrated Marketing Communications
Chapter 30: Developing Marketing Communications Plans
Chapter 8: The Environmental Context
Chapter 10: Intentions and Targets
Chapter 24: Promotional Objectives and Positioning
Chapters 25-27: Communication Strategies to Reach: Consumers; Intermediaries; Stakeholders
Chapter 12: Financial resources
