Planning Marketing Communications (Byte Size) Course 1 Lessons only £79.99
We may also have an interest free payment plan on this course, please click on the fees tab for more information.
In this course, we look at the development of integrated marketing communications plans.
After completing this course, you should be able to:
- understand the importance, meaning, and complexities of planning integrated marketing communications
- identify the key elements of planning integrated marketing communications
- understand and explain the key inputs to this planning process
- assess how marketing communications strategies can be developed for different target audiences
- develop integrated marketing communications plans.
