Advertising (Byte Size Skills Course) Course Online | Stonebridge Associated College Stonebridge Associated Colleges - Online Courses and Distance Learning
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Advertising (Byte Size Skills Course)

SALE 40% off
  • 1 units

In this course we look in depth at Advertising, one of the main tools of contemporary marketing communications of the promotional mix.

After completing this course, you should be able to:

  • compare and contrast the different views about how advertising might work
  • evaluate the issues in designing and implementing advertising messages
  • understand the different types of media available for delivering advertising messages
  • appreciate the key issues involved in media selection and planning
  • apply the different approaches to evaluating advertising.

You will be required to read the following chapters from the textbook:

Marketing Communications: Contexts, Contents and Strategies, Chris Fill (1999) second edition, Hemel Hempstead: Prentice Hall Europe. This textbook is not included with the course and should be purchased or borrowed.

Chapter 13: Advertising: How it Might Work

Chapter 14: Advertising Messages

Chapter 15: The Media

Chapter 16: Media Planning - Delivering the Message

Chapter 17: Evaluating Advertising

On completion of your course, you will receive two certificates:

Certificate 1 is issued by Stonebridge Associated Colleges: Advertising (Byte Size Skills Course) Certificate

Advertising (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Stonebridge

On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.

Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.

Introduction

Objectives

What is Advertising?

Theories and Models

Message Design

Media Planning

Elements of Media Planning

Concepts and Techniques in Media Planning

Evaluating and Controlling Advertising

Summary

Tutor-marked Question Paper

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

In this course we look in depth at Advertising, one of the main tools of contemporary marketing communications of the promotional mix.

After completing this course, you should be able to:

  • compare and contrast the different views about how advertising might work
  • evaluate the issues in designing and implementing advertising messages
  • understand the different types of media available for delivering advertising messages
  • appreciate the key issues involved in media selection and planning
  • apply the different approaches to evaluating advertising.

You will be required to read the following chapters from the textbook:

Marketing Communications: Contexts, Contents and Strategies, Chris Fill (1999) second edition, Hemel Hempstead: Prentice Hall Europe. This textbook is not included with the course and should be purchased or borrowed.

Chapter 13: Advertising: How it Might Work

Chapter 14: Advertising Messages

Chapter 15: The Media

Chapter 16: Media Planning - Delivering the Message

Chapter 17: Evaluating Advertising

On completion of your course, you will receive two certificates:

Certificate 1 is issued by Stonebridge Associated Colleges: Advertising (Byte Size Skills Course) Certificate

Advertising (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Stonebridge

On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.

Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.

Introduction

Objectives

What is Advertising?

Theories and Models

Message Design

Media Planning

Elements of Media Planning

Concepts and Techniques in Media Planning

Evaluating and Controlling Advertising

Summary

Tutor-marked Question Paper

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
SALE Up to 40% OFF
Ends midnight Monday 21st January
SALE ends in:
Easy Payment plans
Just £19.99 deposit
Ends midnight Monday 21st January

Fees

Choose your method of payment for Advertising (Byte Size Skills Course)

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