International Business Strategy draws together and applies ideas from many of the disciplines and fields of study which contribute to a broad understanding of business. Some of the ideas may already be familiar to students who have previously studied courses in marketing, economics, management theory or organizational behaviour.
Crucially though, through an understanding of strategy and strategic management, we can gain an insight into how these individual disciplines interact. The course is designed for all those intending a business career and for those with an interest in how contemporary organisations operate. Business strategy is not simply the province and responsibility of senior level management decision makers.
The ideas which underpin International Business Strategy can be applied at many levels in the business organisation to help ensure that individual business units or departments maintain an effective contribution to the overall success of the business.
On completion of your course, you will receive a certificate:
International Business Strategy Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
On completion of this course you will be eligible to join the following Professional Associations(s):
Anyone who is studying for or has completed a course endorsed by an Ofqual approved awarding body is eligible to join Qualifications Register. The Qualifications Register (QR) is an independent register that aims to serve both members of the public and those professionals who hold recognised qualifications.
QR's primary aim is to provide transparency to members of the public and employers. The QR is a searchable database that allows them to find a practitioner and view the relevant qualification and endorsements the practitioner holds. The member of the public is then able to make an informed decision in relation to the suitability of the practitioner. QR also tracks whether practitioners have insurance, again something that is useful for members of the public. QR can also help professionals gain insurance or find professional indemnity cover. Click here to find out more.
Members of the public can check an independent source with complete confidence that the practitioner has the qualification(s) they claim to have and that any additional CPD the practitioner has, is verified and quality assured to make sure that the CPD is being done on a regular basis. QR tracks a practitioners endorsed CPD (in unison with our CPD accreditation partner Lifetime Awarding) and other key signals to help members of the public and employers to come to a more informed decision about the professional they intend to use. This is an enormously valuable signal that's increasingly important as business becomes more deregulated and privatised.
For practitioners QR helps you market your skills, endorsements and feedback transparently to a wider audience. It also gives you access to a community to help make you more able to progress and succeed in your field of expertise. Click here to find out more.
Unit 1: Internal Analysis - An Integrated Approach
Introduction
Objectives
Introduction
1.1 Problems of ambiguity and uncertainty
1.2 An introduction to the activity-based view
1.3 Using activity-based analysis
1.4 Business process re-engineering
Summary
Introduction
2.1 New product development process
2.2 Organisation of research and development
2.3 First mover advantages
Summary
Introduction
3.1 Traditional SWOT analysis
3.2 Revised SWOT analysis
Summary
Introduction
4.1 The purpose and value of strategic architecture
4.2 Generating strategic architecture
Summary
Unit Summary
Unit Review Activities
Commentaries on review activities
References
Further Reading
Unit 2: Organisational Structure and Strategic Control Systems
Introduction
Objectives
Introduction
1.1 The role of structure
1.2 Implications of structural factors
1.3 Choices of organisational structures
Summary
Introduction
2.1 Role of control systems
2.2 Agency theory
2.3 Governance mechanisms
Summary
Unit Summary
Unit Review Activities
Commentaries on review activities
References
Further Reading
Unit 3: Corporate Strategies
Introduction
Objectives
Introduction
1.1 Integration, costs and governance
1.2 Vertical integration
1.3 Horizontal integration
1.4 Virtual integration: licensing and franchising
Summary
Introduction
2.1 Mergers and acquisitions
2.2 Diversification
2.3 Diversification and performance
Summary
Introduction
3.1 The foundations of collaboration
3.2 Forms of collaborative strategy
3.3 The development and management of collaboration
Summary
Unit Summary
Unit Review Activities
Commentaries on review activities
References
Further Reading
Unit 4: The Global Dimension of Strategic Management
Introduction
Objectives
Introduction
1.1 Modern international trade
1.2 Implications of global shift
1.3 National context and competitive advantage
Summary
Introduction
2.1 Global expansion
2.2 Choosing a globalisation strategy
2.3 Choice of foreign entry mode
Summary
Introduction
3.1 The concept of culture
3.2 Cultural forms
Summary
Unit Summary
Unit Review Activities
Commentaries on review activities
References
Further Reading
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
What's Included
Our team of course advisors are keen to help.
Call us now on 0121 392 8288
Alternatively, please complete the form below and we’ll get back to you as soon as possible.
International Business Strategy draws together and applies ideas from many of the disciplines and fields of study which contribute to a broad understanding of business. Some of the ideas may already be familiar to students who have previously studied courses in marketing, economics, management theory or organizational behaviour.
Crucially though, through an understanding of strategy and strategic management, we can gain an insight into how these individual disciplines interact. The course is designed for all those intending a business career and for those with an interest in how contemporary organisations operate. Business strategy is not simply the province and responsibility of senior level management decision makers.
The ideas which underpin International Business Strategy can be applied at many levels in the business organisation to help ensure that individual business units or departments maintain an effective contribution to the overall success of the business.
On completion of your course, you will receive a certificate:
International Business Strategy Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
On completion of this course you will be eligible to join the following Professional Associations(s):
Anyone who is studying for or has completed a course endorsed by an Ofqual approved awarding body is eligible to join Qualifications Register. The Qualifications Register (QR) is an independent register that aims to serve both members of the public and those professionals who hold recognised qualifications.
QR's primary aim is to provide transparency to members of the public and employers. The QR is a searchable database that allows them to find a practitioner and view the relevant qualification and endorsements the practitioner holds. The member of the public is then able to make an informed decision in relation to the suitability of the practitioner. QR also tracks whether practitioners have insurance, again something that is useful for members of the public. QR can also help professionals gain insurance or find professional indemnity cover. Click here to find out more.
Members of the public can check an independent source with complete confidence that the practitioner has the qualification(s) they claim to have and that any additional CPD the practitioner has, is verified and quality assured to make sure that the CPD is being done on a regular basis. QR tracks a practitioners endorsed CPD (in unison with our CPD accreditation partner Lifetime Awarding) and other key signals to help members of the public and employers to come to a more informed decision about the professional they intend to use. This is an enormously valuable signal that's increasingly important as business becomes more deregulated and privatised.
For practitioners QR helps you market your skills, endorsements and feedback transparently to a wider audience. It also gives you access to a community to help make you more able to progress and succeed in your field of expertise. Click here to find out more.
Unit 1: Internal Analysis - An Integrated Approach
Introduction
Objectives
Introduction
1.1 Problems of ambiguity and uncertainty
1.2 An introduction to the activity-based view
1.3 Using activity-based analysis
1.4 Business process re-engineering
Summary
Introduction
2.1 New product development process
2.2 Organisation of research and development
2.3 First mover advantages
Summary
Introduction
3.1 Traditional SWOT analysis
3.2 Revised SWOT analysis
Summary
Introduction
4.1 The purpose and value of strategic architecture
4.2 Generating strategic architecture
Summary
Unit Summary
Unit Review Activities
Commentaries on review activities
References
Further Reading
Unit 2: Organisational Structure and Strategic Control Systems
Introduction
Objectives
Introduction
1.1 The role of structure
1.2 Implications of structural factors
1.3 Choices of organisational structures
Summary
Introduction
2.1 Role of control systems
2.2 Agency theory
2.3 Governance mechanisms
Summary
Unit Summary
Unit Review Activities
Commentaries on review activities
References
Further Reading
Unit 3: Corporate Strategies
Introduction
Objectives
Introduction
1.1 Integration, costs and governance
1.2 Vertical integration
1.3 Horizontal integration
1.4 Virtual integration: licensing and franchising
Summary
Introduction
2.1 Mergers and acquisitions
2.2 Diversification
2.3 Diversification and performance
Summary
Introduction
3.1 The foundations of collaboration
3.2 Forms of collaborative strategy
3.3 The development and management of collaboration
Summary
Unit Summary
Unit Review Activities
Commentaries on review activities
References
Further Reading
Unit 4: The Global Dimension of Strategic Management
Introduction
Objectives
Introduction
1.1 Modern international trade
1.2 Implications of global shift
1.3 National context and competitive advantage
Summary
Introduction
2.1 Global expansion
2.2 Choosing a globalisation strategy
2.3 Choice of foreign entry mode
Summary
Introduction
3.1 The concept of culture
3.2 Cultural forms
Summary
Unit Summary
Unit Review Activities
Commentaries on review activities
References
Further Reading
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
What's Included
Our team of course advisors are keen to help.
Call us now on 0121 392 8288
Alternatively, please complete the form below and we’ll get back to you as soon as possible.
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