Introduction to Digital Marketing | Stonebridge Colleges
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Introduction to Digital Marketing.

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  • 100% online learning
  • 20 guided learning hours

Introduction to Digital Marketing

  • Build a solid foundation in digital marketing
  • Learn to a create a digital marketing strategy
  • Understand how to utilise a range of digital marketing tools
  • Distance learning to work around your work commitments
  • Career enhancing knowledge
  • Complete the course in 10 weeks or less

About your Course

Digital marketing is a fast paced, ever changing industry that uses a range of techniques and tools to drive the right people to the right website or sign up to a specific service.

This introductory course will give you a solid understanding of the different elements that go into planning and executing digital marketing campaigns and how to report on their performance.

The course will teach you how to make your marketing more effective using the latest platforms and tools. This covers social media, SEO, paid search, and email marketing.

You will be introduced to the principals of inbound and outbound methodologies, understanding your audience, the buyer journey and how to identify trends.

By the end of the course you will be competent across the core areas of digital marketing allowing you to create a structured marketing strategy with defined objectives complete with timescales and budgets.

Whether you are from a marketing background looking to build your core skills or possess an interest in understanding the basics of digital marketing this course will give you the foundation you require.

Getting Started

Stonebridge Associated Colleges is a recognised distance learning college, so all your learning happens online. That means no evening classes, taking the register or working to someone else’s timetable.

As soon as you’re enrolled, you’ll be given access to our learning portal which will contain all your course material. From there how you complete the course is up to you.

You have the freedom to learn the way you want at a pace that suits you and your lifestyle.

You will also be assigned a tutor who will be on hand to give you help and guidance throughout. As well as mark your assignments and provide feedback

Unit 1:  An introduction to digital marketing

On completion of this unit you will:

  • Understand what digital marketing is, and how it differs from traditional marketing techniques.
  • Understand how content can be marketed digitally.
  • Understand how inbound and outbound digital marketing strategies vary.
  • Understand the legal responsibilities related to digital marketing

 

Unit 2: Understanding your audience

On completion of this unit you will:

  • Understand the types of content that can be marketed digitally, and how this can benefit an organisation.
  • Understand what the buyer’s journey is, and how it can impact digital marketing activities.
  • Understand why competitive research is important in digital marketing, and what tools are available to help.
  • Understand what tools can be used to help an organisation identify their target audience, and how knowing this information can improve the chances of digital marketing success.

 

Unit 3: Creating a digital marketing strategy

On completion of this unit you will:

  • Understand what a digital marketing strategy is, and what impact not having one could have on an organisation.
  • Understand how digital marketing trends evolve and how this can impact on a digital marketing strategy.
  • Understand the costs associated with digital marketing, and how to set an appropriate budget.

 

Unit 4:  Setting your objectives

On completion of this unit you will:

  • Understand what SMART objectives are, and why they are important in digital marketing.
  • Understand the impact that ineffective digital marketing objectives can have on an organisation.
  • Understand how to set SMART objectives for digital marketing campaigns.

 

 

Unit 5: Using social media to market your business

On completion of this unit you will:

  • Understand what social media platforms are available and the features and benefits of each.
  • Understand best practices associated with social media marketing
  • Understand how to configure business accounts on social media platforms.
  • Understand how to use analysis tools on social media platforms.

 

Unit 6: Creating a business website

On completion of this unit you will:

  • Understand what key components a well-planned website has, and how they can be achieved. e.
  • Understand the importance of choosing the correct website hosting service.
  • Understand the importance of user experience (UX) when designing a website.
  • Understand the importance of website maintenance and why testing should take place before all changes are published.

 

Unit 7: Reviewing the effectiveness of your website

On completion of this unit you will:

  • Understand the customer conversion journey, and how this impacts the success of a website.
  • Understand digital marketing tools that are used to measure the success of the organisation’s website.
  • Understand how to interpret analytical data to improve the success of a website.

 

Unit 8: Search engine optimisation

On completion of this unit you will:

  • Understand how the different methods of internet search, and how their organisation can compete on each.
  • Understand what SEO is and the types of information search engines look for to positively rank a website.
  • Understand a range of SEO techniques, best practices and what impact non-compliance can have on an organisation.
  • Understand how to measure the success of SEO activities.

 

Unit 9: Paid advertising

On completion of this unit you will:

  • Understand what paid advertising is, why it is used, and the types of information required for successful campaigning
  • Understand a range of paid advertising techniques, best practices and the impact non-compliance can have on a campaign
  • Understand how to measure the success of SEO activities.

 

Unit 10: Email marketing

On completion of this unit you will:

  • Understand what email marketing is, why it is used, and the types of information required for successful campaigning.
  • Understand what factors and features need to be considered when planning an email marketing campaign.
  • Understand how to design and create an effective email campaign.
  • Understand how to review the effectiveness of an email marketing campaign.

At the end of each module after you have finished reviewing all the content there is an end of module assignment. This is accessed and submitted within our online learning platform. Once submitted your tutor will mark your assignment within 5 working days and respond with feedback.

OUR PASS RATE
Business and HR
97.5%
(National Average 51.8%)

Introduction to Digital Marketing

  • Build a solid foundation in digital marketing
  • Learn to a create a digital marketing strategy
  • Understand how to utilise a range of digital marketing tools
  • Distance learning to work around your work commitments
  • Career enhancing knowledge
  • Complete the course in 10 weeks or less

About your Course

Digital marketing is a fast paced, ever changing industry that uses a range of techniques and tools to drive the right people to the right website or sign up to a specific service.

This introductory course will give you a solid understanding of the different elements that go into planning and executing digital marketing campaigns and how to report on their performance.

The course will teach you how to make your marketing more effective using the latest platforms and tools. This covers social media, SEO, paid search, and email marketing.

You will be introduced to the principals of inbound and outbound methodologies, understanding your audience, the buyer journey and how to identify trends.

By the end of the course you will be competent across the core areas of digital marketing allowing you to create a structured marketing strategy with defined objectives complete with timescales and budgets.

Whether you are from a marketing background looking to build your core skills or possess an interest in understanding the basics of digital marketing this course will give you the foundation you require.

Getting Started

Stonebridge Associated Colleges is a recognised distance learning college, so all your learning happens online. That means no evening classes, taking the register or working to someone else’s timetable.

As soon as you’re enrolled, you’ll be given access to our learning portal which will contain all your course material. From there how you complete the course is up to you.

You have the freedom to learn the way you want at a pace that suits you and your lifestyle.

You will also be assigned a tutor who will be on hand to give you help and guidance throughout. As well as mark your assignments and provide feedback

Business and HR
OUR PASS RATE
(National Average 51.8%)
97.5%

Unit 1:  An introduction to digital marketing

On completion of this unit you will:

  • Understand what digital marketing is, and how it differs from traditional marketing techniques.
  • Understand how content can be marketed digitally.
  • Understand how inbound and outbound digital marketing strategies vary.
  • Understand the legal responsibilities related to digital marketing

 

Unit 2: Understanding your audience

On completion of this unit you will:

  • Understand the types of content that can be marketed digitally, and how this can benefit an organisation.
  • Understand what the buyer’s journey is, and how it can impact digital marketing activities.
  • Understand why competitive research is important in digital marketing, and what tools are available to help.
  • Understand what tools can be used to help an organisation identify their target audience, and how knowing this information can improve the chances of digital marketing success.

 

Unit 3: Creating a digital marketing strategy

On completion of this unit you will:

  • Understand what a digital marketing strategy is, and what impact not having one could have on an organisation.
  • Understand how digital marketing trends evolve and how this can impact on a digital marketing strategy.
  • Understand the costs associated with digital marketing, and how to set an appropriate budget.

 

Unit 4:  Setting your objectives

On completion of this unit you will:

  • Understand what SMART objectives are, and why they are important in digital marketing.
  • Understand the impact that ineffective digital marketing objectives can have on an organisation.
  • Understand how to set SMART objectives for digital marketing campaigns.

 

 

Unit 5: Using social media to market your business

On completion of this unit you will:

  • Understand what social media platforms are available and the features and benefits of each.
  • Understand best practices associated with social media marketing
  • Understand how to configure business accounts on social media platforms.
  • Understand how to use analysis tools on social media platforms.

 

Unit 6: Creating a business website

On completion of this unit you will:

  • Understand what key components a well-planned website has, and how they can be achieved. e.
  • Understand the importance of choosing the correct website hosting service.
  • Understand the importance of user experience (UX) when designing a website.
  • Understand the importance of website maintenance and why testing should take place before all changes are published.

 

Unit 7: Reviewing the effectiveness of your website

On completion of this unit you will:

  • Understand the customer conversion journey, and how this impacts the success of a website.
  • Understand digital marketing tools that are used to measure the success of the organisation’s website.
  • Understand how to interpret analytical data to improve the success of a website.

 

Unit 8: Search engine optimisation

On completion of this unit you will:

  • Understand how the different methods of internet search, and how their organisation can compete on each.
  • Understand what SEO is and the types of information search engines look for to positively rank a website.
  • Understand a range of SEO techniques, best practices and what impact non-compliance can have on an organisation.
  • Understand how to measure the success of SEO activities.

 

Unit 9: Paid advertising

On completion of this unit you will:

  • Understand what paid advertising is, why it is used, and the types of information required for successful campaigning
  • Understand a range of paid advertising techniques, best practices and the impact non-compliance can have on a campaign
  • Understand how to measure the success of SEO activities.

 

Unit 10: Email marketing

On completion of this unit you will:

  • Understand what email marketing is, why it is used, and the types of information required for successful campaigning.
  • Understand what factors and features need to be considered when planning an email marketing campaign.
  • Understand how to design and create an effective email campaign.
  • Understand how to review the effectiveness of an email marketing campaign.

At the end of each module after you have finished reviewing all the content there is an end of module assignment. This is accessed and submitted within our online learning platform. Once submitted your tutor will mark your assignment within 5 working days and respond with feedback.

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