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Enrol now for just £19.99
Offer ends Tuesday 26th March

Introduction to Marketing Management (Byte Size Skills Course)

  • 1 units
  • 20 guided learning hours
Introduction to Marketing Management (Byte Size Skills Course)

Marketing has a key functional role as the only part of the organisation which has proactive contact with customers; it is the bridge to the customer and the consumer. This is the aspect of marketing which most people recognise, and which can be thought to be marketing's sole role. But unless marketers take an active part at corporate level it is unlikely that the organisation as a whole will have a customer focus. A major role for marketing management is therefore to encourage and reinforce a marketing orientation that permeates every sector of the organisation.

At corporate level any organisation has a relationship with its environment - the need to manage this relationship should be obvious, but unfortunately this realisation only came to many British firms in the take-over battles of the 1970s when they found that although their brands might be well known the organisation itself was not. Corporate managers quickly came to realise the need to use marketing's core skills to market the organisation as well as its products.

After participating in this course, you should be able to:

  • determine the role and effectiveness of marketing in given circumstances
  • identify the key stages in the corporate planning process
  • establish management objectives
  • use key marketing terms correctly

On completion of your course, you will receive two certificates:

Certificate 1 is issued by Stonebridge Associated Colleges: Introduction to Marketing Management (Byte Size Skills Course) Certificate

Introduction to Marketing Management (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Stonebridge

On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.

Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.

Introduction


Objectives

 

Section 1: Management

 

The role of managers

 

Corporate v Functional Management

 

Section 2: Marketing

 

Towards a definition

 

Customers and consumers

 

Wants and needs

 

Marketing as a bridge

 

Section 3: Marketing in Management

 

Managing change

 

Policies, strategies, tactics and controls

 

Objectives

 

Corporate marketing

 

Specialised training

 

Section 4: Functional Marketing

 

Marketing's mixes

 

Planning

 

Marketing research

 

Summary

 

Tutor-marked Question Paper

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
Introduction to Marketing Management (Byte Size Skills Course)

Marketing has a key functional role as the only part of the organisation which has proactive contact with customers; it is the bridge to the customer and the consumer. This is the aspect of marketing which most people recognise, and which can be thought to be marketing's sole role. But unless marketers take an active part at corporate level it is unlikely that the organisation as a whole will have a customer focus. A major role for marketing management is therefore to encourage and reinforce a marketing orientation that permeates every sector of the organisation.

At corporate level any organisation has a relationship with its environment - the need to manage this relationship should be obvious, but unfortunately this realisation only came to many British firms in the take-over battles of the 1970s when they found that although their brands might be well known the organisation itself was not. Corporate managers quickly came to realise the need to use marketing's core skills to market the organisation as well as its products.

After participating in this course, you should be able to:

  • determine the role and effectiveness of marketing in given circumstances
  • identify the key stages in the corporate planning process
  • establish management objectives
  • use key marketing terms correctly

On completion of your course, you will receive two certificates:

Certificate 1 is issued by Stonebridge Associated Colleges: Introduction to Marketing Management (Byte Size Skills Course) Certificate

Introduction to Marketing Management (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Stonebridge

On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.

Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.

Introduction


Objectives

 

Section 1: Management

 

The role of managers

 

Corporate v Functional Management

 

Section 2: Marketing

 

Towards a definition

 

Customers and consumers

 

Wants and needs

 

Marketing as a bridge

 

Section 3: Marketing in Management

 

Managing change

 

Policies, strategies, tactics and controls

 

Objectives

 

Corporate marketing

 

Specialised training

 

Section 4: Functional Marketing

 

Marketing's mixes

 

Planning

 

Marketing research

 

Summary

 

Tutor-marked Question Paper

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
Enrol now for just £19.99
Offer ends Tuesday 26th March

Fees

Choose your method of payment for Introduction to Marketing Management (Byte Size Skills Course)

  • Pay in full
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Note : If you opt to study via the paper based method there is an additional postage charge which will be highlighted during the checkout.
(Royal Mail First Class = £10 per course or Royal Mail Second Class = £5 per course, Overseas = £25).
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