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Byte Size Learning Skills
Introduction to Marketing Management (Byte Size Skills Course)
1 LESSONS
£79.99
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*Discount code will be given once enrolled on 1st course. 2nd course offer does not apply to Access to HE Diplomas, RQF or QCF courses and must be less value than 1st course.

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Introduction to Marketing Management Course

Marketing has a key functional role as the only part of the organisation which has proactive contact with customers; it is the bridge to the customer and the consumer. This is the aspect of marketing which most people recognise, and which can be thought to be marketing's sole role. But unless marketers take an active part at corporate level it is unlikely that the organisation as a whole will have a customer focus. A major role for marketing management is therefore to encourage and reinforce a marketing orientation that permeates every sector of the organisation.

At corporate level any organisation has a relationship with its environment - the need to manage this relationship should be obvious, but unfortunately this realisation only came to many British firms in the take-over battles of the 1970s when they found that although their brands might be well known the organisation itself was not. Corporate managers quickly came to realise the need to use marketing's core skills to market the organisation as well as its products.

After participating in this course, you should be able to:

  • determine the role and effectiveness of marketing in given circumstances
  • identify the key stages in the corporate planning process
  • establish management objectives
  • use key marketing terms correctly
Are you ready to change your life?

If you are ready to take the next step click on the "ENROL" button below or request a callback from one of our careers advisors for more information

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We also allow you to choose whether you want to study your course via the traditional paper based method or online study where you have access to all your course materials immediately. When you proceed through the checkout process you will be given the option to select your preferred method of study.

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Stonebridge Associated Colleges Limited is authorised and regulated by the Financial Conduct Authority (Consumer Credit License: 673930).

If you opt to study via the paper based method there is an additional postage charge which will be highlighted during the checkout. (Royal Mail First Class = £10 per course or Royal Mail Second Class = £5 per course).


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Byte Size Learning Skills

Introduction to Marketing Management (Byte Size Skills Course)

£79.99
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