Managing the Enterprise
Naylor (2004) defines management as:
“…the process of achieving organisational objectives, within a changing environment, by balancing efficiency, effectiveness and equity, obtaining the most from limited resources and working with and through people.”
This course has been chosen because it presents the information on management in an interesting way, and encourages a high level of student participation. The course has been written to help you to develop your understanding of each topic, and highlighting the key points.
The course will require you to undertake practical activities, whilst others are more reflective and ask you to think about some of the concepts covered and then to relate them to your own experience. In either case, completing the course will add a further dimension to your studies and enable you to make sense of the material presented to you by applying it to the real world and to your own frame of reference.
On completion of this course you will be able to:
- Demonstrate theoretical and integrated applications of concepts, models, and techniques associated with the integrative, holistic nature of the business enterprise.
- Analyse and synthesise arguments focusing on the value creation process in any for profit and for non-profit organisational entity and the management challenges posed by diverse stakeholders.
- Collaborate as a group to assess and resolve issues through the ability to access information, interpret, synthesise and communicate to others collectively and/or individually, using current retrieval, analysis and presentation tools.
- Develop an awareness of the Business Environment.
On completion of your course, you will receive a certificate:
Stonebridge Associated Colleges: Managing the Enterprise Diploma
Managing the Enterprise Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.
Requirements for Entry
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Professional Membership
On completion of this course you will be eligible to join the following Professional Associations(s):
Anyone who is studying for or has completed a course endorsed by an Ofqual approved awarding body is eligible to join Qualifications Register. The Qualifications Register (QR) is an independent register that aims to serve both members of the public and those professionals who hold recognised qualifications.
QR's primary aim is to provide transparency to members of the public and employers. The QR is a searchable database that allows them to find a practitioner and view the relevant qualification and endorsements the practitioner holds. The member of the public is then able to make an informed decision in relation to the suitability of the practitioner. QR also tracks whether practitioners have insurance, again something that is useful for members of the public. QR can also help professionals gain insurance or find professional indemnity cover. Click here to find out more.
Members of the public can check an independent source with complete confidence that the practitioner has the qualification(s) they claim to have and that any additional CPD the practitioner has, is verified and quality assured to make sure that the CPD is being done on a regular basis. QR tracks a practitioners endorsed CPD (in unison with our CPD accreditation partner Lifetime Awarding) and other key signals to help members of the public and employers to come to a more informed decision about the professional they intend to use. This is an enormously valuable signal that's increasingly important as business becomes more deregulated and privatised.
For practitioners QR helps you market your skills, endorsements and feedback transparently to a wider audience. It also gives you access to a community to help make you more able to progress and succeed in your field of expertise. Click here to find out more.
The Business in its Environment
- Introduction
- Participating in the Dynamic Business Environment
- What is Management?
- The Dynamic Business Environment
- Making Ethical Decisions and Managing a Socially Responsible Business
- Competing in the Global Marketplace
- Summary
Managing the Business
- Introduction
- Management and Leadership in Today’s Organisation
- World-Class Operations Management
- Understanding the Customer and Creating a Marketing Strategy
- Developing Quality Products at the Right Price
- Distributing Products in a Timely and Efficient Manner
- Using Integrated Marketing Communications to Promote Products
Technology, Information and Finance
- Introduction
- Using Technology to Manage Information
- Using Financial Information and Accounting
- Managing the Firm’s Finances
- Summary
Contemporary Issues in Managing the Enterprise
- Introduction
- Knowledge Management
- Intellectual Capital Auditing
- Virtual Organisations
- Summary
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
Course Text
For this course you will be required to purchase the textbook:
Naylor J (2004) Management, 2nd Edition, Harlow, FT Prentice Hall
This textbook has been chosen because it presents the information on management in an interesting and interactive way, and encourages a high level of student participation. There is also an online study skills resource which complements the textbook and this can be found at: www.booksites.net/naylor.
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
