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Ends midnight Thursday 20th December

Marketing

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  • Accreditation by Qualifications Register
  • 9 units

Marketing is concerned with identifying and satisfying customers' and consumers' needs. Its aim is to ensure that the business is able to anticipate changes in these needs, and to gain and retain customers efficiently and profitably.

Although marketing is concerned with satisfying these needs, its scope goes far beyond the process of selling goods and services. Indeed, to be truly effective, the marketing process needs to be present throughout the entire business process, building on a broad understanding of the markets which the business serves, designing into the product or service the characteristics which consumers and customers will find attractive and ensuring that the entire business adopts policies and strategies that cater for their needs.

About our Marketing Course

Marketing is sometimes presented as a discrete, specialised function or as a set of techniques. But as this marketing course will make clear, a more appropriate understanding of marketing only emerges when it is viewed as a business philosophy or as a principle around which the business can be organised and managed.

SAC Diploma

Marketing Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Introduction to Marketing Management

Approaches to Environmental Monitoring in Marketing

The Characteristics of Industrial, Consumer and Service markets

Market Segmentation

The Marketing Mix

Communication in Marketing

Market Research

The Nature and Role of Marketing Analysis

Changing Market Structures and the Implications for Channel Relationships

For a more detailed syllabus on this course, click here

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £30.00).

Marketing is concerned with identifying and satisfying customers' and consumers' needs. Its aim is to ensure that the business is able to anticipate changes in these needs, and to gain and retain customers efficiently and profitably.

Although marketing is concerned with satisfying these needs, its scope goes far beyond the process of selling goods and services. Indeed, to be truly effective, the marketing process needs to be present throughout the entire business process, building on a broad understanding of the markets which the business serves, designing into the product or service the characteristics which consumers and customers will find attractive and ensuring that the entire business adopts policies and strategies that cater for their needs.

About our Marketing Course

Marketing is sometimes presented as a discrete, specialised function or as a set of techniques. But as this marketing course will make clear, a more appropriate understanding of marketing only emerges when it is viewed as a business philosophy or as a principle around which the business can be organised and managed.

SAC Diploma

Marketing Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Introduction to Marketing Management

Approaches to Environmental Monitoring in Marketing

The Characteristics of Industrial, Consumer and Service markets

Market Segmentation

The Marketing Mix

Communication in Marketing

Market Research

The Nature and Role of Marketing Analysis

Changing Market Structures and the Implications for Channel Relationships

For a more detailed syllabus on this course, click here

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £30.00).
SALE Up to 35% OFF
Ends midnight Thursday 20th December
SALE ends in:
Just £19.99 deposit
Ends midnight Thursday 20th December

Fees

Choose your method of payment for Marketing

  • Pay in full
  • 0% APR Instalments Plan
Deposit Instalments Monthly Payment Cashback Total Price
£318.49 £318.49
£19.99 10 £39.85 £100 £318.49 (After cashback)
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