The "Fail to plan, and you plan to fail". In today's fast moving world, businesses need to use marketing planning techniques, understand their customers, and monitor responses, to grow their business.
This course provides a structure, shows how to use the building bricks of marketing, and prepare a practical marketing plan. On completion of this course, you will have written a detailed marketing plan, and have a model to use when applying your new skills
Marketing Advisor Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.
What is Marketing - identifying customers
Meeting their perceived needs
Market research techniques
Defining your product/service in the customer's terms
The marketing mix, pricing for profit
Analysing and selecting the best promotional tools
Integrating sales activity into the Marketing Plan
- All study materials
- Study Guide
- Full Tutor and Admin support