Marketing Communications Course Online | Stonebridge Associated College Stonebridge Associated Colleges - Online Courses and Distance Learning
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Marketing Communications

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  • Accreditation by Qualifications Register
  • 6 units

About the Level 4 Marketing Communications Certificate

A company’s marketing strategy is a vital to its success, and marketing communications make up a significant portion of this strategy. In general, marketing communication is classed as any mess-sages that a given company deploys to the media, other businesses or the outside world as a whole. For example, things like advertising, branding, packaging, PR activities, blogging, sales and sponsorships all fall under the umbrella of marketing communication.

Almost all successful companies employ individuals to implement and maintain effective and innovative marketing strategies, so there is no better time to get qualified. During the course of this Level 4 distance learning qualification, you will get to grips with all of the different elements of marketing communication. By examining advertising concepts and analysing media techniques, you will be setting yourself for a successful future in an already booming industry.

Who should study this course?

This online course is perfect for anyone who wants to work in marketing communications or study a marketing-related subject at a higher level. The qualification is also useful for individuals who already work in a business environment and want to expand on their knowledge within the marketing sector.

As with most of our home learning courses here at Stonebridge College, you won’t need any previous experience or prior qualifications before you enrol. You can sign up at any time of year and study the material at your own pace from the comfort of your own home.

What happens after the course?

On successful completion of this online marketing course, you will have a fundamental under-standing of how marketing communications work. If you like, you may choose to build on this knowledge by studying further online courses, or even by applying to study at a higher level.

Alternatively, you may want to use your new skills to progress directly into employment. While many employers may request a degree, there are many marketing-based roles which are open to applicants without a university-level qualification. Some of these roles may begin at an apprenticeship or internship level. Relevant roles include but are not limited to:

  • Content writer
  • Social media executive
  • PR executive

For more information about this course, give us a call on this number: 0121 392 8288

SAC Diploma

Marketing Communications Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Unit 1: Marketing Communications: Nature, Purpose and Process

  • Introduction
  • Objectives
  • Exchange Processes and Marketing Communications
  • Marketing Communications Mix
  • Managing and Planning Marketing Communications: Key Tasks
  • Communication Theory: Models of Communication
  • Buyer Information Processing
  • Factors Affecting Buyer Information Processing
  • Summary
  • Further Reading

Unit 2: Advertising

  • Introduction
  • Objectives
  • What is Advertising?
  • Theories and Models
  • Message Design
  • Media Planning
  • Elements of Media Planning
  • Concepts and Techniques in Media Planning
  • Evaluating and Controlling Advertising
  • Summary
  • Further Reading

Unit 3: Sales Promotion and Personal Selling

  • Introduction
  • Objectives
  • Overview of Sales Promotion
  • How Sales Promotion Works
  • A Strategic Approach
  • Sales Promotion Methods
  • Other Issues in Sales Promotion
  • Personal Selling
  • Sales Force Management
  • Summary
  • Further Reading

Unit 4: Sponsorship, Public Relations, Direct Marketing and Interactive Tools

  • Introduction
  • Objectives
  • Public Relations
  • Nature, Purpose and Uses
  • PR Methods
  • Conventional PR Tools
  • Newer PR Tools
  • Planning and Managing PR
  • Sponsorship
  • Types of Sponsorship
  • Planning and Managing Sponsorship
  • Direct Marketing and Interactive Communications
  • Direct Marketing
  • Methods of Direct Marketing
  • Future of Direct Marketing
  • Interactive Marketing Communications
  • Summary
  • References
  • Further Reading

Unit 5: Planning Marketing Communications

  • Introduction
  • Objectives
  • Integrated Marketing Communications
  • What does an Integrated Approach Mean?
  • Advantages of Integration
  • Problems in Achieving an Integrated Approach
  • Achieving Integration
  • Marketing Communications Planning Framework
  • Applying the Framework
  • A Concluding Note
  • Summary
  • Further Reading

Unit 6: Further and Future Issues

  • Introduction
  • Objectives
  • Ethical Issues in Marketing Communications
  • What is Ethical?
  • Schools of Thought in Business Ethics
  • Criticisms of Marketing Communications Ethics
  • Internal Marketing Communications
  • Growth of Internal Marketing
  • Uses of Internal Marketing Communications
  • Planning and Implementing Internal Marketing Communications
  • Communications Industry
  • Agencies in the Industry
  • Industry Regulations: Issues and Concerns
  • International Marketing Communications
  • Coping with a Different Environment
  • Standardisation Versus Adaptation
  • Growth of a Global Industry
  • Summary
  • Further Reading

For a more detailed syllabus on this course, click here

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £30.00).

What is NCFE

NCFE is the UK's longest established awarding body, recognised as a highly professional and responsive organisation, committed to maintaining excellent customer service and a friendly approach.

NCFE is recognised as an awarding body by the qualification regulators ('regulators') for England, Wales and Northern Ireland. The regulators are the Office of the Qualifications and Examinations Regulator (Ofqual) in England, the Department for Children, Education, Lifelong Learning and Skills (DCELLS) in Wales and the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland.

Accreditation by NCFE is a guarantee of quality. It means that the college has been inspected and approved by an independent and experienced education professional and is quality audited biannually by NCFE. The centre delivering the programmes has been licensed by NCFE on the basis of its own quality systems. At the end of an accredited course, successful learners will also receive an NCFE Award certificate of achievement.

For more information on this award, click here

Course Textbooks

For this course you will be required to purchase the following textbooks:

  • Marketing Communications: Contexts, Contents and Strategies, Chris Fill (1999) second edition, Hemel Hempstead: Prentice Hall Europe.
  • Principles and Practice of Marketing, David Jobber, second edition, Maidenhead: McGraw-Hill (1998)

About the Level 4 Marketing Communications Certificate

A company’s marketing strategy is a vital to its success, and marketing communications make up a significant portion of this strategy. In general, marketing communication is classed as any mess-sages that a given company deploys to the media, other businesses or the outside world as a whole. For example, things like advertising, branding, packaging, PR activities, blogging, sales and sponsorships all fall under the umbrella of marketing communication.

Almost all successful companies employ individuals to implement and maintain effective and innovative marketing strategies, so there is no better time to get qualified. During the course of this Level 4 distance learning qualification, you will get to grips with all of the different elements of marketing communication. By examining advertising concepts and analysing media techniques, you will be setting yourself for a successful future in an already booming industry.

Who should study this course?

This online course is perfect for anyone who wants to work in marketing communications or study a marketing-related subject at a higher level. The qualification is also useful for individuals who already work in a business environment and want to expand on their knowledge within the marketing sector.

As with most of our home learning courses here at Stonebridge College, you won’t need any previous experience or prior qualifications before you enrol. You can sign up at any time of year and study the material at your own pace from the comfort of your own home.

What happens after the course?

On successful completion of this online marketing course, you will have a fundamental under-standing of how marketing communications work. If you like, you may choose to build on this knowledge by studying further online courses, or even by applying to study at a higher level.

Alternatively, you may want to use your new skills to progress directly into employment. While many employers may request a degree, there are many marketing-based roles which are open to applicants without a university-level qualification. Some of these roles may begin at an apprenticeship or internship level. Relevant roles include but are not limited to:

  • Content writer
  • Social media executive
  • PR executive

For more information about this course, give us a call on this number: 0121 392 8288

SAC Diploma

Marketing Communications Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Unit 1: Marketing Communications: Nature, Purpose and Process

  • Introduction
  • Objectives
  • Exchange Processes and Marketing Communications
  • Marketing Communications Mix
  • Managing and Planning Marketing Communications: Key Tasks
  • Communication Theory: Models of Communication
  • Buyer Information Processing
  • Factors Affecting Buyer Information Processing
  • Summary
  • Further Reading

Unit 2: Advertising

  • Introduction
  • Objectives
  • What is Advertising?
  • Theories and Models
  • Message Design
  • Media Planning
  • Elements of Media Planning
  • Concepts and Techniques in Media Planning
  • Evaluating and Controlling Advertising
  • Summary
  • Further Reading

Unit 3: Sales Promotion and Personal Selling

  • Introduction
  • Objectives
  • Overview of Sales Promotion
  • How Sales Promotion Works
  • A Strategic Approach
  • Sales Promotion Methods
  • Other Issues in Sales Promotion
  • Personal Selling
  • Sales Force Management
  • Summary
  • Further Reading

Unit 4: Sponsorship, Public Relations, Direct Marketing and Interactive Tools

  • Introduction
  • Objectives
  • Public Relations
  • Nature, Purpose and Uses
  • PR Methods
  • Conventional PR Tools
  • Newer PR Tools
  • Planning and Managing PR
  • Sponsorship
  • Types of Sponsorship
  • Planning and Managing Sponsorship
  • Direct Marketing and Interactive Communications
  • Direct Marketing
  • Methods of Direct Marketing
  • Future of Direct Marketing
  • Interactive Marketing Communications
  • Summary
  • References
  • Further Reading

Unit 5: Planning Marketing Communications

  • Introduction
  • Objectives
  • Integrated Marketing Communications
  • What does an Integrated Approach Mean?
  • Advantages of Integration
  • Problems in Achieving an Integrated Approach
  • Achieving Integration
  • Marketing Communications Planning Framework
  • Applying the Framework
  • A Concluding Note
  • Summary
  • Further Reading

Unit 6: Further and Future Issues

  • Introduction
  • Objectives
  • Ethical Issues in Marketing Communications
  • What is Ethical?
  • Schools of Thought in Business Ethics
  • Criticisms of Marketing Communications Ethics
  • Internal Marketing Communications
  • Growth of Internal Marketing
  • Uses of Internal Marketing Communications
  • Planning and Implementing Internal Marketing Communications
  • Communications Industry
  • Agencies in the Industry
  • Industry Regulations: Issues and Concerns
  • International Marketing Communications
  • Coping with a Different Environment
  • Standardisation Versus Adaptation
  • Growth of a Global Industry
  • Summary
  • Further Reading

For a more detailed syllabus on this course, click here

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £30.00).

What is NCFE

NCFE is the UK's longest established awarding body, recognised as a highly professional and responsive organisation, committed to maintaining excellent customer service and a friendly approach.

NCFE is recognised as an awarding body by the qualification regulators ('regulators') for England, Wales and Northern Ireland. The regulators are the Office of the Qualifications and Examinations Regulator (Ofqual) in England, the Department for Children, Education, Lifelong Learning and Skills (DCELLS) in Wales and the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland.

Accreditation by NCFE is a guarantee of quality. It means that the college has been inspected and approved by an independent and experienced education professional and is quality audited biannually by NCFE. The centre delivering the programmes has been licensed by NCFE on the basis of its own quality systems. At the end of an accredited course, successful learners will also receive an NCFE Award certificate of achievement.

For more information on this award, click here

Course Textbooks

For this course you will be required to purchase the following textbooks:

  • Marketing Communications: Contexts, Contents and Strategies, Chris Fill (1999) second edition, Hemel Hempstead: Prentice Hall Europe.
  • Principles and Practice of Marketing, David Jobber, second edition, Maidenhead: McGraw-Hill (1998)
SALE Up to 35% OFF
Ends midnight Thursday 20th December
SALE ends in:
Just £19.99 deposit
Ends midnight Thursday 20th December

Fees

Choose your method of payment for Marketing Communications

  • Pay in full
  • 0% APR Instalments Plan
Deposit Instalments Monthly Payment Cashback Total Price
£318.49 £318.49
£19.99 10 £39.85 £100 £318.49 (After cashback)
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