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Enrol now for just £19.99
Offer ends Tuesday 26th March

Marketing Communications

CASH BACK available
  • Accreditation by Qualifications Register
  • 6 units
  • 180 guided learning hours
Marketing Communications

About the Level 4 Marketing Communications Certificate

A company’s marketing strategy is a vital to its success, and marketing communications make up a significant portion of this strategy. In general, marketing communication is classed as any mess-sages that a given company deploys to the media, other businesses or the outside world as a whole. For example, things like advertising, branding, packaging, PR activities, blogging, sales and sponsorships all fall under the umbrella of marketing communication.

Almost all successful companies employ individuals to implement and maintain effective and innovative marketing strategies, so there is no better time to get qualified. During the course of this Level 4 distance learning qualification, you will get to grips with all of the different elements of marketing communication. By examining advertising concepts and analysing media techniques, you will be setting yourself for a successful future in an already booming industry.

Who should study this course?

This online course is perfect for anyone who wants to work in marketing communications or study a marketing-related subject at a higher level. The qualification is also useful for individuals who already work in a business environment and want to expand on their knowledge within the marketing sector.

As with most of our home learning courses here at Stonebridge College, you won’t need any previous experience or prior qualifications before you enrol. You can sign up at any time of year and study the material at your own pace from the comfort of your own home.

What happens after the course?

On successful completion of this online marketing course, you will have a fundamental under-standing of how marketing communications work. If you like, you may choose to build on this knowledge by studying further online courses, or even by applying to study at a higher level.

Alternatively, you may want to use your new skills to progress directly into employment. While many employers may request a degree, there are many marketing-based roles which are open to applicants without a university-level qualification. Some of these roles may begin at an apprenticeship or internship level. Relevant roles include but are not limited to:

  • Content writer
  • Social media executive
  • PR executive

For more information about this course, give us a call on this number: 0121 392 8288

On completion of your course, you will receive two certificates:

Certificate 1 is issued by Stonebridge Associated Colleges: Marketing Communications Diploma

Marketing Communications Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Certificate 2 is issued by ABC Awards: Level 4 Marketing Communications Certificate of Achievement

At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).

The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means that Stonebridge Associated Colleges have undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of difficulty involved in successful completion by the learner.

The course itself has been designed by Stonebridge Associated Colleges to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.

To view a sample of the ABC Certificate of Achievement, please click here.

To view a sample of the ABC Learner Unit Summary, please click here.

Qualification: SAC Diploma

%COURSE_NAME% Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Who are ABC

ABC Awards

ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government[1]. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF). It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards also offers over 600 Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

For more info on our awarding body, ABC awards, click here

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Anyone who is studying for or has completed a course endorsed by an Ofqual approved awarding body is eligible to join Qualifications Register.  The Qualifications Register (QR) is an independent register that aims to serve both members of the public and those professionals who hold recognised qualifications.

QR's primary aim is to provide transparency to members of the public and employers. The QR is a searchable database that allows them to find a practitioner and view the relevant qualification and endorsements the practitioner holds. The member of the public is then able to make an informed decision in relation to the suitability of the practitioner.  QR also tracks whether practitioners have insurance, again something that is useful for members of the public.  QR can also help professionals gain insurance or find professional indemnity cover.  Click here to find out more.

Members of the public can check an independent source with complete confidence that the practitioner has the qualification(s) they claim to have and that any additional CPD the practitioner has, is verified and quality assured to make sure that the CPD is being done on a regular basis. QR tracks a practitioners endorsed CPD (in unison with our CPD accreditation partner Lifetime Awarding) and other key signals to help members of the public and employers to come to a more informed decision about the professional they intend to use. This is an enormously valuable signal that's increasingly important as business becomes more deregulated and privatised.

For practitioners QR helps you market your skills, endorsements and feedback transparently to a wider audience. It also gives you access to a community to help make you more able to progress and succeed in your field of expertise.  Click here to find out more.

Unit 1: Marketing Communications: Nature, Purpose and Process

  • Introduction
  • Objectives
  • Exchange Processes and Marketing Communications
  • Marketing Communications Mix
  • Managing and Planning Marketing Communications: Key Tasks
  • Communication Theory: Models of Communication
  • Buyer Information Processing
  • Factors Affecting Buyer Information Processing
  • Summary
  • Further Reading

Unit 2: Advertising

  • Introduction
  • Objectives
  • What is Advertising?
  • Theories and Models
  • Message Design
  • Media Planning
  • Elements of Media Planning
  • Concepts and Techniques in Media Planning
  • Evaluating and Controlling Advertising
  • Summary
  • Further Reading

Unit 3: Sales Promotion and Personal Selling

  • Introduction
  • Objectives
  • Overview of Sales Promotion
  • How Sales Promotion Works
  • A Strategic Approach
  • Sales Promotion Methods
  • Other Issues in Sales Promotion
  • Personal Selling
  • Sales Force Management
  • Summary
  • Further Reading

Unit 4: Sponsorship, Public Relations, Direct Marketing and Interactive Tools

  • Introduction
  • Objectives
  • Public Relations
  • Nature, Purpose and Uses
  • PR Methods
  • Conventional PR Tools
  • Newer PR Tools
  • Planning and Managing PR
  • Sponsorship
  • Types of Sponsorship
  • Planning and Managing Sponsorship
  • Direct Marketing and Interactive Communications
  • Direct Marketing
  • Methods of Direct Marketing
  • Future of Direct Marketing
  • Interactive Marketing Communications
  • Summary
  • References
  • Further Reading

Unit 5: Planning Marketing Communications

  • Introduction
  • Objectives
  • Integrated Marketing Communications
  • What does an Integrated Approach Mean?
  • Advantages of Integration
  • Problems in Achieving an Integrated Approach
  • Achieving Integration
  • Marketing Communications Planning Framework
  • Applying the Framework
  • A Concluding Note
  • Summary
  • Further Reading

Unit 6: Further and Future Issues

  • Introduction
  • Objectives
  • Ethical Issues in Marketing Communications
  • What is Ethical?
  • Schools of Thought in Business Ethics
  • Criticisms of Marketing Communications Ethics
  • Internal Marketing Communications
  • Growth of Internal Marketing
  • Uses of Internal Marketing Communications
  • Planning and Implementing Internal Marketing Communications
  • Communications Industry
  • Agencies in the Industry
  • Industry Regulations: Issues and Concerns
  • International Marketing Communications
  • Coping with a Different Environment
  • Standardisation Versus Adaptation
  • Growth of a Global Industry
  • Summary
  • Further Reading

For a more detailed syllabus on this course, click here

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £30.00).

What is NCFE

NCFE is the UK's longest established awarding body, recognised as a highly professional and responsive organisation, committed to maintaining excellent customer service and a friendly approach.

NCFE is recognised as an awarding body by the qualification regulators ('regulators') for England, Wales and Northern Ireland. The regulators are the Office of the Qualifications and Examinations Regulator (Ofqual) in England, the Department for Children, Education, Lifelong Learning and Skills (DCELLS) in Wales and the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland.

Accreditation by NCFE is a guarantee of quality. It means that the college has been inspected and approved by an independent and experienced education professional and is quality audited biannually by NCFE. The centre delivering the programmes has been licensed by NCFE on the basis of its own quality systems. At the end of an accredited course, successful learners will also receive an NCFE Award certificate of achievement.

For more information on this award, click here

Course Textbooks

For this course you will be required to purchase the following textbooks:

  • Marketing Communications: Contexts, Contents and Strategies, Chris Fill (1999) second edition, Hemel Hempstead: Prentice Hall Europe.
  • Principles and Practice of Marketing, David Jobber, second edition, Maidenhead: McGraw-Hill (1998)
Marketing Communications

About the Level 4 Marketing Communications Certificate

A company’s marketing strategy is a vital to its success, and marketing communications make up a significant portion of this strategy. In general, marketing communication is classed as any mess-sages that a given company deploys to the media, other businesses or the outside world as a whole. For example, things like advertising, branding, packaging, PR activities, blogging, sales and sponsorships all fall under the umbrella of marketing communication.

Almost all successful companies employ individuals to implement and maintain effective and innovative marketing strategies, so there is no better time to get qualified. During the course of this Level 4 distance learning qualification, you will get to grips with all of the different elements of marketing communication. By examining advertising concepts and analysing media techniques, you will be setting yourself for a successful future in an already booming industry.

Who should study this course?

This online course is perfect for anyone who wants to work in marketing communications or study a marketing-related subject at a higher level. The qualification is also useful for individuals who already work in a business environment and want to expand on their knowledge within the marketing sector.

As with most of our home learning courses here at Stonebridge College, you won’t need any previous experience or prior qualifications before you enrol. You can sign up at any time of year and study the material at your own pace from the comfort of your own home.

What happens after the course?

On successful completion of this online marketing course, you will have a fundamental under-standing of how marketing communications work. If you like, you may choose to build on this knowledge by studying further online courses, or even by applying to study at a higher level.

Alternatively, you may want to use your new skills to progress directly into employment. While many employers may request a degree, there are many marketing-based roles which are open to applicants without a university-level qualification. Some of these roles may begin at an apprenticeship or internship level. Relevant roles include but are not limited to:

  • Content writer
  • Social media executive
  • PR executive

For more information about this course, give us a call on this number: 0121 392 8288

On completion of your course, you will receive two certificates:

Certificate 1 is issued by Stonebridge Associated Colleges: Marketing Communications Diploma

Marketing Communications Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Certificate 2 is issued by ABC Awards: Level 4 Marketing Communications Certificate of Achievement

At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).

The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means that Stonebridge Associated Colleges have undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of difficulty involved in successful completion by the learner.

The course itself has been designed by Stonebridge Associated Colleges to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.

To view a sample of the ABC Certificate of Achievement, please click here.

To view a sample of the ABC Learner Unit Summary, please click here.

Qualification: SAC Diploma

%COURSE_NAME% Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Who are ABC

ABC Awards

ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government[1]. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF). It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards also offers over 600 Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

For more info on our awarding body, ABC awards, click here

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Anyone who is studying for or has completed a course endorsed by an Ofqual approved awarding body is eligible to join Qualifications Register.  The Qualifications Register (QR) is an independent register that aims to serve both members of the public and those professionals who hold recognised qualifications.

QR's primary aim is to provide transparency to members of the public and employers. The QR is a searchable database that allows them to find a practitioner and view the relevant qualification and endorsements the practitioner holds. The member of the public is then able to make an informed decision in relation to the suitability of the practitioner.  QR also tracks whether practitioners have insurance, again something that is useful for members of the public.  QR can also help professionals gain insurance or find professional indemnity cover.  Click here to find out more.

Members of the public can check an independent source with complete confidence that the practitioner has the qualification(s) they claim to have and that any additional CPD the practitioner has, is verified and quality assured to make sure that the CPD is being done on a regular basis. QR tracks a practitioners endorsed CPD (in unison with our CPD accreditation partner Lifetime Awarding) and other key signals to help members of the public and employers to come to a more informed decision about the professional they intend to use. This is an enormously valuable signal that's increasingly important as business becomes more deregulated and privatised.

For practitioners QR helps you market your skills, endorsements and feedback transparently to a wider audience. It also gives you access to a community to help make you more able to progress and succeed in your field of expertise.  Click here to find out more.

Unit 1: Marketing Communications: Nature, Purpose and Process

  • Introduction
  • Objectives
  • Exchange Processes and Marketing Communications
  • Marketing Communications Mix
  • Managing and Planning Marketing Communications: Key Tasks
  • Communication Theory: Models of Communication
  • Buyer Information Processing
  • Factors Affecting Buyer Information Processing
  • Summary
  • Further Reading

Unit 2: Advertising

  • Introduction
  • Objectives
  • What is Advertising?
  • Theories and Models
  • Message Design
  • Media Planning
  • Elements of Media Planning
  • Concepts and Techniques in Media Planning
  • Evaluating and Controlling Advertising
  • Summary
  • Further Reading

Unit 3: Sales Promotion and Personal Selling

  • Introduction
  • Objectives
  • Overview of Sales Promotion
  • How Sales Promotion Works
  • A Strategic Approach
  • Sales Promotion Methods
  • Other Issues in Sales Promotion
  • Personal Selling
  • Sales Force Management
  • Summary
  • Further Reading

Unit 4: Sponsorship, Public Relations, Direct Marketing and Interactive Tools

  • Introduction
  • Objectives
  • Public Relations
  • Nature, Purpose and Uses
  • PR Methods
  • Conventional PR Tools
  • Newer PR Tools
  • Planning and Managing PR
  • Sponsorship
  • Types of Sponsorship
  • Planning and Managing Sponsorship
  • Direct Marketing and Interactive Communications
  • Direct Marketing
  • Methods of Direct Marketing
  • Future of Direct Marketing
  • Interactive Marketing Communications
  • Summary
  • References
  • Further Reading

Unit 5: Planning Marketing Communications

  • Introduction
  • Objectives
  • Integrated Marketing Communications
  • What does an Integrated Approach Mean?
  • Advantages of Integration
  • Problems in Achieving an Integrated Approach
  • Achieving Integration
  • Marketing Communications Planning Framework
  • Applying the Framework
  • A Concluding Note
  • Summary
  • Further Reading

Unit 6: Further and Future Issues

  • Introduction
  • Objectives
  • Ethical Issues in Marketing Communications
  • What is Ethical?
  • Schools of Thought in Business Ethics
  • Criticisms of Marketing Communications Ethics
  • Internal Marketing Communications
  • Growth of Internal Marketing
  • Uses of Internal Marketing Communications
  • Planning and Implementing Internal Marketing Communications
  • Communications Industry
  • Agencies in the Industry
  • Industry Regulations: Issues and Concerns
  • International Marketing Communications
  • Coping with a Different Environment
  • Standardisation Versus Adaptation
  • Growth of a Global Industry
  • Summary
  • Further Reading

For a more detailed syllabus on this course, click here

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £30.00).

What is NCFE

NCFE is the UK's longest established awarding body, recognised as a highly professional and responsive organisation, committed to maintaining excellent customer service and a friendly approach.

NCFE is recognised as an awarding body by the qualification regulators ('regulators') for England, Wales and Northern Ireland. The regulators are the Office of the Qualifications and Examinations Regulator (Ofqual) in England, the Department for Children, Education, Lifelong Learning and Skills (DCELLS) in Wales and the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland.

Accreditation by NCFE is a guarantee of quality. It means that the college has been inspected and approved by an independent and experienced education professional and is quality audited biannually by NCFE. The centre delivering the programmes has been licensed by NCFE on the basis of its own quality systems. At the end of an accredited course, successful learners will also receive an NCFE Award certificate of achievement.

For more information on this award, click here

Course Textbooks

For this course you will be required to purchase the following textbooks:

  • Marketing Communications: Contexts, Contents and Strategies, Chris Fill (1999) second edition, Hemel Hempstead: Prentice Hall Europe.
  • Principles and Practice of Marketing, David Jobber, second edition, Maidenhead: McGraw-Hill (1998)
Enrol now for just £19.99
Offer ends Tuesday 26th March

Fees

Choose your method of payment for Marketing Communications

  • Pay in full
  • 0% APR Instalments Plan
Deposit Instalments Monthly Payment Cashback Total Price
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£489.99 £100 £389.99 (After cashback)
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£19.99 10 £47.00 £100 £389.99 (After cashback)
Note : If you opt to study via the paper based method there is an additional postage charge which will be highlighted during the checkout.
(Royal Mail First Class = £10 per course or Royal Mail Second Class = £5 per course, Overseas = £25).
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