Stonebridge logo
0121 392 8288
Byte Size Learning Skills
Marketing Mix (Byte Size Skills Course)
1 LESSONS
£69.99
Enrol on one course and
get one at half price

*Terms & Conditions apply
# bf

*Discount code will be given once enrolled on 1st course. 2nd course offer does not apply to Access to HE Diplomas, RQF or QCF courses and must be less value than 1st course.

Enrol Now

Marketing Mix Course

The purpose of this course is to develop understanding of the marketing mix. The marketing mix is comprised of the tools available to a marketer in order to optimise the return from the exchange of value with customers and consumers. It does not relate simply to the elements of a product or service - rather it identifies all the variables over which a marketer has control.

This course will examine in depth the different components of the marketing mix and will discuss the way in which these components are controlled and adjusted to make a product or service more competitive.

The course will then proceed with an analysis of each of the key variables of the mix. A product is defined and analysed in terms of a series of levels. Products, including goods and services, are classified for ease in understanding. Every product has a life cycle, and this is evaluated in terms of its importance to marketing managers. The way in which the market adopts a new product is evaluated.

Pricing strategies and tactics are considered in Section 3, including the many factors that affect the price placed on a product or service. The way in which products are made available to customers is by distribution and this is introduced as an important part of customer service. An overview of this important concept is studied in terms of the level of customer service offered, alongside the different methods of distribution.

Promotion, which covers the communication between an organisation and its target audiences, is put into context The physical surroundings in which a service is delivered or a product sold are also considered, along with the people involved in the process of ensuring customer and consumer satisfaction. These must all be brought together to provide a seamless and positive support to every transaction.

This course deals with the components of the marketing mix and looks at ways in which they can be managed to optimise return on investment.

By the end of this course you will be able to:

  • identify the components of the marketing mix in the marketing of a product or service
  • identify ways in which the variables of the mix can be used to the mutual benefit of the organisation and its clients
  • select the appropriate marketing strategy for a product
  • identify the benefits provided to the consumer by a product
  • identify the characteristics of a service and use these to assess the benefits provided by a service
  • use the product life cycle concept as a guide to marketing understanding
  • select the appropriate marketing mix strategy for a product offering at different stages of its life cycle
  • identify pricing strategies used to make products and services more attractive.
Are you ready to change your life?

If you are ready to take the next step click on the "ENROL" button below or request a callback from one of our careers advisors for more information

ENROL NOW REQUEST A CALLBACK

Paper Based Study - You can enrol today and pay much, much later

With paper based study we post out the course materials to you. You can then review them in your own time and complete the assignments which you are required to submit to your personal tutor for marking and feedback.

Payment Method
iPay in Full
Total Price: £79.99
Enrol
Payment Method Deposit Instalments Monthly Payments Cashback Total Price
(after cashback)
iPay in Full £79.99 Small blue cross Small blue cross Small blue cross £79.99 Enrol

*Cashback will be paid to you once you have finished paying for your course in full. For more information, please see our cash back terms and conditions. The total amount payable over the term’s period, is no more than the total cash price of the course. (APR = 0%). Written quotations are available on request.

Online Study - You can enrol today and pay much, much later

When you study online you can quickly access your course material online and submit all of your question papers to your tutor online, using your unique student account. You have access to all of your course material immediately, and when you submit question papers, your tutor sends you an email containing your results and feedback.

Payment Method Deposit Instalments Monthly Payments Cashback Total Price
(after cashback)
iPay in Full £69.99 Small blue cross Small blue cross Small blue cross £69.99 Enrol

Stonebridge Associated Colleges Limited is authorised and regulated by the Financial Conduct Authority (Consumer Credit License: 673930).


Learners who studied this course also viewed these courses:

Byte Size Learning Skills

Marketing Mix (Byte Size Skills Course)

£69.99
Green Prospectus
View The 2016 Stonebridge Prospectus
Independent User Feedback
Our courses rate: 98%

The benefits of NUS extra with Stonebridge

You are eligible to enrol on our NUS Extra scheme for just £9.99 and claim big discounts. As a registered Stonebridge student, you can use the NUS extra card to get money off:

Beauty • Eating Out • Entertainment • Fashion • Finance • Health & Fitness • Music & Technology • Supermarket food shopping & Travel

 Learn more about NUS extra

Benefits of NUS extra

Student success story

Gill's Story
Gill's Story

I’m working twice as hard and earning half as much, but I wouldn’t change for the world

When you work closely with young children, playing a part in their development, it is worth much more than you could possibly imagine. The work of a teaching assistant maybe challenging, varied and tiring but you really do “make a difference” in the lives of your young pupils...

 Read more

Latest blog posts

Small lightbulb
hand on book with keyboard

19+ Advanced Learner Loan

NEW – Over 19 and living in the UK? Limited number of 19+ loans available on the following courses.

 Learn more about 19+ learning courses

Video Library

Woman with 600 courses text in background
Improve Your Career

Gain a recognised qualification...enjoy success!

Video still woman smiling
Ruth's Story

Click here to watch how we helped Ruth Realise her dreams!

People working in foot health clinic
Foot Health Practitioner

View our Foot Health video.


Share this page
Sign up to our newsletter

There's a whole lot happening at Stonebridge and in the world of learning. Sign up for our newsletter and you'll be among the first to know about it! All fields are required.