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Marketing Mix (Byte Size Skills Course)

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  • 20 guided learning hours
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Overview

  • 1 units
Marketing Mix (Byte Size Skills Course)

The purpose of this course is to develop understanding of the marketing mix. The marketing mix is comprised of the tools available to a marketer in order to optimise the return from the exchange of value with customers and consumers. It does not relate simply to the elements of a product or service - rather it identifies all the variables over which a marketer has control.

This course will examine in depth the different components of the marketing mix and will discuss the way in which these components are controlled and adjusted to make a product or service more competitive.

The course will then proceed with an analysis of each of the key variables of the mix. A product is defined and analysed in terms of a series of levels. Products, including goods and services, are classified for ease in understanding. Every product has a life cycle, and this is evaluated in terms of its importance to marketing managers. The way in which the market adopts a new product is evaluated.

Pricing strategies and tactics are considered in Section 3, including the many factors that affect the price placed on a product or service. The way in which products are made available to customers is by distribution and this is introduced as an important part of customer service. An overview of this important concept is studied in terms of the level of customer service offered, alongside the different methods of distribution.

Promotion, which covers the communication between an organisation and its target audiences, is put into context The physical surroundings in which a service is delivered or a product sold are also considered, along with the people involved in the process of ensuring customer and consumer satisfaction. These must all be brought together to provide a seamless and positive support to every transaction.

This course deals with the components of the marketing mix and looks at ways in which they can be managed to optimise return on investment.

By the end of this course you will be able to:

  • identify the components of the marketing mix in the marketing of a product or service
  • identify ways in which the variables of the mix can be used to the mutual benefit of the organisation and its clients
  • select the appropriate marketing strategy for a product
  • identify the benefits provided to the consumer by a product
  • identify the characteristics of a service and use these to assess the benefits provided by a service
  • use the product life cycle concept as a guide to marketing understanding
  • select the appropriate marketing mix strategy for a product offering at different stages of its life cycle
  • identify pricing strategies used to make products and services more attractive.

On completion of your course, you will receive two certificates:

Certificate 1 is issued by Stonebridge Associated Colleges: Marketing Mix (Byte Size Skills Course) Certificate

Marketing Mix (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Certificate 2 is issued by ABC Awards: Level 1 Marketing Mix (Byte Size Skills Course) Certificate of Achievement

At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).

The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means that Stonebridge Associated Colleges have undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 1 against level descriptors published by Ofqual, to indicate the depth of study and level of difficulty involved in successful completion by the learner.

The course itself has been designed by Stonebridge Associated Colleges to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.

To view a sample of the ABC Certificate of Achievement, please click here.

To view a sample of the ABC Learner Unit Summary, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Who are ABC

ABC Awards

ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government[1]. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF). It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards also offers over 600 Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

For more info on our awarding body, ABC awards, click here

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Stonebridge

On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.

Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.

Introduction


Objectives

 

Section 1: The Marketing Mix


What is the marketing mix?


Variables of the marketing mix


Strategy and tactics


Market selection strategies


Section 2: Products and Services


What is a product?


Types of products


Characteristics of services

 

Section 3: Product Mix


What is a product mix?


Product life cycle and strategies


Price/promotion strategies for a new product


Diffusion of innovation

 

Section 4: Pricing


Price setting


Factors affecting price

 

Section 5: Distribution


Distribution channels


Distribution objectives


Costs of distribution

 

Section 6: Promotion


The promotional tools


Public relations


Advertising


Sales promotion


Personal selling

 

Section 7: Physical Evidence, Participants and Process


Physical evidence, personnel and process

 

Summary

 

Tutor-marked Question Paper

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £30.00).

Our team of course advisors are keen to help.

Call us now on 0121 392 8288

Alternatively, please complete the form below and we’ll get back to you as soon as possible.

Request a prospectus

Marketing Mix (Byte Size Skills Course)

The purpose of this course is to develop understanding of the marketing mix. The marketing mix is comprised of the tools available to a marketer in order to optimise the return from the exchange of value with customers and consumers. It does not relate simply to the elements of a product or service - rather it identifies all the variables over which a marketer has control.

This course will examine in depth the different components of the marketing mix and will discuss the way in which these components are controlled and adjusted to make a product or service more competitive.

The course will then proceed with an analysis of each of the key variables of the mix. A product is defined and analysed in terms of a series of levels. Products, including goods and services, are classified for ease in understanding. Every product has a life cycle, and this is evaluated in terms of its importance to marketing managers. The way in which the market adopts a new product is evaluated.

Pricing strategies and tactics are considered in Section 3, including the many factors that affect the price placed on a product or service. The way in which products are made available to customers is by distribution and this is introduced as an important part of customer service. An overview of this important concept is studied in terms of the level of customer service offered, alongside the different methods of distribution.

Promotion, which covers the communication between an organisation and its target audiences, is put into context The physical surroundings in which a service is delivered or a product sold are also considered, along with the people involved in the process of ensuring customer and consumer satisfaction. These must all be brought together to provide a seamless and positive support to every transaction.

This course deals with the components of the marketing mix and looks at ways in which they can be managed to optimise return on investment.

By the end of this course you will be able to:

  • identify the components of the marketing mix in the marketing of a product or service
  • identify ways in which the variables of the mix can be used to the mutual benefit of the organisation and its clients
  • select the appropriate marketing strategy for a product
  • identify the benefits provided to the consumer by a product
  • identify the characteristics of a service and use these to assess the benefits provided by a service
  • use the product life cycle concept as a guide to marketing understanding
  • select the appropriate marketing mix strategy for a product offering at different stages of its life cycle
  • identify pricing strategies used to make products and services more attractive.

On completion of your course, you will receive two certificates:

Certificate 1 is issued by Stonebridge Associated Colleges: Marketing Mix (Byte Size Skills Course) Certificate

Marketing Mix (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Certificate 2 is issued by ABC Awards: Level 1 Marketing Mix (Byte Size Skills Course) Certificate of Achievement

At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).

The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means that Stonebridge Associated Colleges have undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 1 against level descriptors published by Ofqual, to indicate the depth of study and level of difficulty involved in successful completion by the learner.

The course itself has been designed by Stonebridge Associated Colleges to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.

To view a sample of the ABC Certificate of Achievement, please click here.

To view a sample of the ABC Learner Unit Summary, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Who are ABC

ABC Awards

ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government[1]. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF). It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards also offers over 600 Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

For more info on our awarding body, ABC awards, click here

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Stonebridge

On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.

Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.

Introduction


Objectives

 

Section 1: The Marketing Mix


What is the marketing mix?


Variables of the marketing mix


Strategy and tactics


Market selection strategies


Section 2: Products and Services


What is a product?


Types of products


Characteristics of services

 

Section 3: Product Mix


What is a product mix?


Product life cycle and strategies


Price/promotion strategies for a new product


Diffusion of innovation

 

Section 4: Pricing


Price setting


Factors affecting price

 

Section 5: Distribution


Distribution channels


Distribution objectives


Costs of distribution

 

Section 6: Promotion


The promotional tools


Public relations


Advertising


Sales promotion


Personal selling

 

Section 7: Physical Evidence, Participants and Process


Physical evidence, personnel and process

 

Summary

 

Tutor-marked Question Paper

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £30.00).
Course Description Qualification Syllabus What's Included

Our team of course advisors are keen to help.

Call us now on 0121 392 8288

Alternatively, please complete the form below and we’ll get back to you as soon as possible.

Request a prospectus

Enrol for just £19.99
Spread the cost over 10 months
(no credit check required)
SALE ends in:
Ends midnight Monday 27th May

Fees

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Note : If you opt to study via the paper based method there is an additional postage charge which will be highlighted during the checkout.
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