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Marketing Planning (Byte Size Skills Course)

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  • 1 units

In this course, we concentrate on strategy and planning. We explore how the ideas we investigated earlier of the marketing mix, research methods and organisational issues related to marketing can be brought together into a unified whole, implemented and controlled in a way to ensure that organisational business objectives can be met. In the first part of the course, we clarify these terms. Then we concentrate on marketing strategy and some useful tools for devising, delivering and evaluating the success of strategy.

Finally we look at the key issues of marketing planning and explore how to make planning work, emphasising the importance of control in the planning process and implementation issues.

By the end of this course you will be able to:

  • detail the specific steps in developing a marketing plan, and list the key topic headings in a marketing plan

  • identify the elements of a marketing audit, and apply them in given settings

  • identify a range of marketing objectives

  • detail the role of portfolio models and the Ansoff matrix as frameworks for identifying and evaluating strategic options

  • distinguish between strategy and tactics

  • define appropriate measures of marketing control in given settings.

On completion of your course, you will receive two certificates:

Certificate 1 is issued by Stonebridge Associated Colleges: Marketing Planning (Byte Size Skills Course) Certificate

Marketing Planning (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Stonebridge

On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.

Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.

Introduction


Objectives

 

Planning or strategy?


Development of marketing communications

 

Marketing objectives

 

Development of marketing communications

 

Implementing the marketing plan

 

Marketing organisation

 

Marketing control

 

Summary

 

Tutor-marked Question Paper

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £30.00).

In this course, we concentrate on strategy and planning. We explore how the ideas we investigated earlier of the marketing mix, research methods and organisational issues related to marketing can be brought together into a unified whole, implemented and controlled in a way to ensure that organisational business objectives can be met. In the first part of the course, we clarify these terms. Then we concentrate on marketing strategy and some useful tools for devising, delivering and evaluating the success of strategy.

Finally we look at the key issues of marketing planning and explore how to make planning work, emphasising the importance of control in the planning process and implementation issues.

By the end of this course you will be able to:

  • detail the specific steps in developing a marketing plan, and list the key topic headings in a marketing plan

  • identify the elements of a marketing audit, and apply them in given settings

  • identify a range of marketing objectives

  • detail the role of portfolio models and the Ansoff matrix as frameworks for identifying and evaluating strategic options

  • distinguish between strategy and tactics

  • define appropriate measures of marketing control in given settings.

On completion of your course, you will receive two certificates:

Certificate 1 is issued by Stonebridge Associated Colleges: Marketing Planning (Byte Size Skills Course) Certificate

Marketing Planning (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Stonebridge

On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.

Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.

Introduction


Objectives

 

Planning or strategy?


Development of marketing communications

 

Marketing objectives

 

Development of marketing communications

 

Implementing the marketing plan

 

Marketing organisation

 

Marketing control

 

Summary

 

Tutor-marked Question Paper

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £30.00).
SALE Up to 25% OFF
Ends midnight Friday 18th January
SALE ends in:
Easy Payment plans
Just £19.99 deposit
Ends midnight Friday 18th January

Fees

Choose your method of payment for Marketing Planning (Byte Size Skills Course)

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£82.49 £82.49
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