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Sales and Marketing
Marketing Strategy
6 LESSONS
£259.99£195.00
SPECIAL DECEMBER DEAL: CLAIM UP TO 25% OFF
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*Discount code will be given once enrolled on 1st course. 2nd course offer does not apply to Access to HE Diplomas, RQF or QCF courses and must be less value than 1st course.

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Marketing Strategy Course

This course will provide you with a comprehensive introduction to contemporary marketing theory and practice. During your studies, you will become familiar with the importance and the fundamental thinking of this core management function.

You will use a wide range of concepts and techniques to analyse the external environment and to develop practical and creative strategies to meet its challenges.

Senior managers operate in a complex environment of rapid change both within and outside their organisations. Organisational life is full of messy problems that cannot be neatly compartmentalised into one specific management function and decisions may need to be made at short notice with incomplete or even conflicting information.

As a manager, the quality of your decision making will depend on your ability to select and combine the best and most appropriate ideas and techniques from a range of management functions and know how to use them.

So whether you are a marketing manager or work in another function, such as finance or human resources, you will need to understand the language used by marketing practitioners and have a sound grasp of the concepts and approaches that marketing offers.

This course will provide you with a toolbox of ideas and methods to help you make sense of your organisation's complexity. Through the six study units we build the basic principles and provide comprehensive coverage of the main theories of marketing set in the context of modern business practice.

You will learn how to understand your customers' needs; how to focus scarce resources most effectively though marketing segmentation and targeting; brand building through the right marketing mix; as well as the development and implementation of marketing plans. This is reflected in the more specific unit objectives.

Are you ready to change your life?

If you are ready to take the next step click on the "ENROL" button below or request a callback from one of our careers advisors for more information

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Paper Based Study - You can enrol today and pay much, much later

With paper based study we post out the course materials to you. You can then review them in your own time and complete the assignments which you are required to submit to your personal tutor for marking and feedback.

Payment Method
iPay in Full
Total Price: £225.00
Enrol
iPay using 0% APR Instalment Plan*
Deposit: £19.99
Instalments: £31.25
Monthly Payments: 8
Cashback: £30.00
Total Price: £240.00
Enrol
Payment Method Deposit Instalments Monthly Payments Cashback Total Price
(after cashback)
iPay in Full £225.00 Small blue cross Small blue cross Small blue cross £225.00 Enrol
iPay using 0% APR Instalment Plan* £19.99 £31.25 8 £30.00 £240.00 Enrol

*Cashback will be paid to you once you have finished paying for your course in full. For more information, please see our cash back terms and conditions. The total amount payable over the term’s period, is no more than the total cash price of the course. (APR = 0%). Written quotations are available on request.

Online Study - You can enrol today and pay much, much later

When you study online you can quickly access your course material online and submit all of your question papers to your tutor online, using your unique student account. You have access to all of your course material immediately, and when you submit question papers, your tutor sends you an email containing your results and feedback.

Payment Method Deposit Instalments Monthly Payments Cashback Total Price
(after cashback)
iPay in Full £195.00 Small blue cross Small blue cross Small blue cross £195.00 Enrol
iPay using 0% APR Instalment Plan* £19.99 £36.34 6 £30.00 £208.00 Enrol

Stonebridge Associated Colleges Limited is authorised and regulated by the Financial Conduct Authority (Consumer Credit License: 673930).


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SPECIAL DECEMBER DEAL £259.99£195.00
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