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Sales and Marketing
Marketing Strategy
£459.99NOW £298.99
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Marketing Strategy Course

This course will provide you with a comprehensive introduction to contemporary marketing theory and practice. During your studies, you will become familiar with the importance and the fundamental thinking of this core management function.

You will use a wide range of concepts and techniques to analyse the external environment and to develop practical and creative strategies to meet its challenges.

Senior managers operate in a complex environment of rapid change both within and outside their organisations. Organisational life is full of messy problems that cannot be neatly compartmentalised into one specific management function and decisions may need to be made at short notice with incomplete or even conflicting information.

As a manager, the quality of your decision making will depend on your ability to select and combine the best and most appropriate ideas and techniques from a range of management functions and know how to use them.

So whether you are a marketing manager or work in another function, such as finance or human resources, you will need to understand the language used by marketing practitioners and have a sound grasp of the concepts and approaches that marketing offers.

This course will provide you with a toolbox of ideas and methods to help you make sense of your organisation's complexity. Through the six study units we build the basic principles and provide comprehensive coverage of the main theories of marketing set in the context of modern business practice.

You will learn how to understand your customers' needs; how to focus scarce resources most effectively though marketing segmentation and targeting; brand building through the right marketing mix; as well as the development and implementation of marketing plans. This is reflected in the more specific unit objectives.

Are you ready to change your life?

If you are ready to take the next step click on the "ENROL" button below or request a callback from one of our careers advisors for more information


You can enrol today and pay much, much later

We’ve tried to make it easy as possible for you to register onto one of our courses. We understand that not everyone always has the cash needed, to pay for their course upfront, at the time when they want to start their course. So we offer different ways to pay to help you spread the cost over a longer period.

We also allow you to choose whether you want to study your course via the traditional paper based method or online study where you have access to all your course materials immediately. When you proceed through the checkout process you will be given the option to select your preferred method of study.

Payment Method.
iPay in Full
Total Price: £298.99
iPay using 0% APR Instalment Plan*
Deposit: £19.99
Instalments: £37.90
Monthly Payments: 10
Cashback: £100.00
Total Price: £298.99
Payment Method Deposit Instalments Monthly Payments Cashback Total Price
(after cashback)
iPay in Full £298.99 Small blue cross Small blue cross Small blue cross £298.99 Enrol
iPay using 0% APR Instalment Plan* £19.99 £37.90 10 £100.00 £298.99 Enrol

*Cashback will be paid to you once you have finished paying for your course in full. For more information, please see our cash back terms and conditions. The total amount payable over the term’s period, is no more than the total cash price of the course. (APR = 0%). Written quotations are available on request.

Stonebridge Associated Colleges Limited is authorised and regulated by the Financial Conduct Authority (Consumer Credit License: 673930).

If you opt to study via the paper based method there is an additional postage charge which will be highlighted during the checkout. (Royal Mail First Class = £10 per course or Royal Mail Second Class = £5 per course).

Learners who studied this course also viewed these courses:

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Marketing Strategy

SALE ENDS Midnight Wednesday 31st October
£459.99NOW £298.99
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