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Enrol now for just £19.99
Offer ends Tuesday 26th March

Press, Publicity and Profile Raising

CASH BACK available
  • Accreditation by Qualifications Register
  • 5 units
  • 60 guided learning hours
Press, Publicity and Profile Raising

This course explores how to raise your profile, successfully using the press and media to find, gain and retain customers and volunteers for your business or community organisation.

On completion of your course, you will receive two certificates:

Certificate 1 is issued by Stonebridge Associated Colleges: Press, Publicity and Profile Raising Certificate

Press, Publicity and Profile Raising Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Certificate 2 is issued by ABC Awards: Level 2 Press, Publicity and Profile Raising Certificate of Achievement

At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).

The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means that Stonebridge Associated Colleges have undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 2 against level descriptors published by Ofqual, to indicate the depth of study and level of difficulty involved in successful completion by the learner.

The course itself has been designed by Stonebridge Associated Colleges to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.

To view a sample of the ABC Certificate of Achievement, please click here.

To view a sample of the ABC Learner Unit Summary, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Who are ABC

ABC Awards

ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government[1]. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF). It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards also offers over 600 Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

For more info on our awarding body, ABC awards, click here

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Anyone who is studying for or has completed a course endorsed by an Ofqual approved awarding body is eligible to join Qualifications Register.  The Qualifications Register (QR) is an independent register that aims to serve both members of the public and those professionals who hold recognised qualifications.

QR's primary aim is to provide transparency to members of the public and employers. The QR is a searchable database that allows them to find a practitioner and view the relevant qualification and endorsements the practitioner holds. The member of the public is then able to make an informed decision in relation to the suitability of the practitioner.  QR also tracks whether practitioners have insurance, again something that is useful for members of the public.  QR can also help professionals gain insurance or find professional indemnity cover.  Click here to find out more.

Members of the public can check an independent source with complete confidence that the practitioner has the qualification(s) they claim to have and that any additional CPD the practitioner has, is verified and quality assured to make sure that the CPD is being done on a regular basis. QR tracks a practitioners endorsed CPD (in unison with our CPD accreditation partner Lifetime Awarding) and other key signals to help members of the public and employers to come to a more informed decision about the professional they intend to use. This is an enormously valuable signal that's increasingly important as business becomes more deregulated and privatised.

For practitioners QR helps you market your skills, endorsements and feedback transparently to a wider audience. It also gives you access to a community to help make you more able to progress and succeed in your field of expertise.  Click here to find out more.

Confident Communication

  • Presentation skills.
  • Voice and speech.
  • Non-verbal communication.
  • Focus on strengths and overcome weaknesses
  • Use of notes and colour coding.
  • Set an action plan for improvement.

Constructive Confrontation

  • Identifying positive messages in the midst of mixed messages
  • Understanding interviewers questions
  • Use of tone, pace and posture in order to offset confrontation
  • Accept/Reject game
  • Turning anger to energy
  • Being proactive as well as reactive
  • The power of persuasion versus the art of manipulation

Damage Limitation

  • Why we should expect bad press at some point.
  • Analysing your work from the point of view of media hype
  • Watching for warning signs
  • Drafting a damage limitation policy
  • Practising and updating a damage limitation policy

Matching Message and Media

  • What is the message – really?
  • How many ways can the message be told? Pull out key features each time and aim them at a different target market.
  • Selling children’s books – do you aim at the child or the parent?
  • A press release that works

Openings and Opportunities

  • How to discover the key contacts
  • Building relationships with the media

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £30.00).
Press, Publicity and Profile Raising

This course explores how to raise your profile, successfully using the press and media to find, gain and retain customers and volunteers for your business or community organisation.

On completion of your course, you will receive two certificates:

Certificate 1 is issued by Stonebridge Associated Colleges: Press, Publicity and Profile Raising Certificate

Press, Publicity and Profile Raising Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Certificate 2 is issued by ABC Awards: Level 2 Press, Publicity and Profile Raising Certificate of Achievement

At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).

The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means that Stonebridge Associated Colleges have undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 2 against level descriptors published by Ofqual, to indicate the depth of study and level of difficulty involved in successful completion by the learner.

The course itself has been designed by Stonebridge Associated Colleges to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.

To view a sample of the ABC Certificate of Achievement, please click here.

To view a sample of the ABC Learner Unit Summary, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Who are ABC

ABC Awards

ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government[1]. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF). It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards also offers over 600 Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

For more info on our awarding body, ABC awards, click here

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Anyone who is studying for or has completed a course endorsed by an Ofqual approved awarding body is eligible to join Qualifications Register.  The Qualifications Register (QR) is an independent register that aims to serve both members of the public and those professionals who hold recognised qualifications.

QR's primary aim is to provide transparency to members of the public and employers. The QR is a searchable database that allows them to find a practitioner and view the relevant qualification and endorsements the practitioner holds. The member of the public is then able to make an informed decision in relation to the suitability of the practitioner.  QR also tracks whether practitioners have insurance, again something that is useful for members of the public.  QR can also help professionals gain insurance or find professional indemnity cover.  Click here to find out more.

Members of the public can check an independent source with complete confidence that the practitioner has the qualification(s) they claim to have and that any additional CPD the practitioner has, is verified and quality assured to make sure that the CPD is being done on a regular basis. QR tracks a practitioners endorsed CPD (in unison with our CPD accreditation partner Lifetime Awarding) and other key signals to help members of the public and employers to come to a more informed decision about the professional they intend to use. This is an enormously valuable signal that's increasingly important as business becomes more deregulated and privatised.

For practitioners QR helps you market your skills, endorsements and feedback transparently to a wider audience. It also gives you access to a community to help make you more able to progress and succeed in your field of expertise.  Click here to find out more.

Confident Communication

  • Presentation skills.
  • Voice and speech.
  • Non-verbal communication.
  • Focus on strengths and overcome weaknesses
  • Use of notes and colour coding.
  • Set an action plan for improvement.

Constructive Confrontation

  • Identifying positive messages in the midst of mixed messages
  • Understanding interviewers questions
  • Use of tone, pace and posture in order to offset confrontation
  • Accept/Reject game
  • Turning anger to energy
  • Being proactive as well as reactive
  • The power of persuasion versus the art of manipulation

Damage Limitation

  • Why we should expect bad press at some point.
  • Analysing your work from the point of view of media hype
  • Watching for warning signs
  • Drafting a damage limitation policy
  • Practising and updating a damage limitation policy

Matching Message and Media

  • What is the message – really?
  • How many ways can the message be told? Pull out key features each time and aim them at a different target market.
  • Selling children’s books – do you aim at the child or the parent?
  • A press release that works

Openings and Opportunities

  • How to discover the key contacts
  • Building relationships with the media

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £30.00).
Enrol now for just £19.99
Offer ends Tuesday 26th March

Fees

Choose your method of payment for Press, Publicity and Profile Raising

  • Pay in full
  • 0% APR Instalments Plan
Deposit Instalments Monthly Payment Cashback Total Price
Pay in full
£369.99 £100 £269.99 (After cashback)
Pay using 0% APR Instalments Plan
£19.99 10 £35.00 £100 £269.99 (After cashback)
Note : If you opt to study via the paper based method there is an additional postage charge which will be highlighted during the checkout.
(Royal Mail First Class = £10 per course or Royal Mail Second Class = £5 per course, Overseas = £25).
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