Promotion Management Course | Online Courses | Stonebridge
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Promotion Management (Byte Size Skills Course).

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  • 100% online learning
  • 1 units
  • 20 guided learning hours

Promotion Management (Byte Size Skills Course)

In this course, we look at marketing communications or the promotion element of the marketing mix. We use the term marketing communications to avoid confusion between promotion (one of the 4 Ps of the marketing mix) and sales promotion (a short-term tactical tool which can be used with advertising, publicity or other mechanisms to reach the audience).

Most marketers are faced with difficult choices when developing marketing communications strategy, not just in terms of determining appropriate objectives which integrate with the overall marketing plan, but in developing messages, which will appeal to their target audiences, choosing the most effective mechanisms to reach them and measuring the results.

Here you examine the nature of the communications process and analyse the requirements of an effective marketing communications plan.

By the end of this course you will be able to:

  • identify and define the key elements of the marketing communications mix
  • detail the characteristics of different marketing communications tools
  • use the key stages in planning a marketing communications campaign
  • evaluate the effectiveness of marketing communications in given situations
  • describe the communications process and two alternative models of how advertising works
  • develop appropriate marketing communications plans for given situations.

On completion of your course, you will receive a certificate:

Stonebridge Associated Colleges: Promotion Management (Byte Size Skills Course) Certificate

Promotion Management (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Stonebridge

On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.

Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.

Introduction

Objectives

Development of marketing communications

Defining marketing communications

The communication process

Communications planning

Marketing strategy

Setting the budget

Message development

Communications mix decisions

Evaluating effectiveness

Summary

Tutor-marked Question Paper

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

Textbook

You will need to read Chapters 11, 12, 13, 14 and 16. of Principles and Practice of Marketing, David Jobber, second edition, Maidenhead: McGraw-Hill (1998).

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £30.00).

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £30.00).
OUR PASS RATE
Professional Skills
90.9%
(National Average 82.6%)

Promotion Management (Byte Size Skills Course)

In this course, we look at marketing communications or the promotion element of the marketing mix. We use the term marketing communications to avoid confusion between promotion (one of the 4 Ps of the marketing mix) and sales promotion (a short-term tactical tool which can be used with advertising, publicity or other mechanisms to reach the audience).

Most marketers are faced with difficult choices when developing marketing communications strategy, not just in terms of determining appropriate objectives which integrate with the overall marketing plan, but in developing messages, which will appeal to their target audiences, choosing the most effective mechanisms to reach them and measuring the results.

Here you examine the nature of the communications process and analyse the requirements of an effective marketing communications plan.

By the end of this course you will be able to:

  • identify and define the key elements of the marketing communications mix
  • detail the characteristics of different marketing communications tools
  • use the key stages in planning a marketing communications campaign
  • evaluate the effectiveness of marketing communications in given situations
  • describe the communications process and two alternative models of how advertising works
  • develop appropriate marketing communications plans for given situations.
Professional Skills
OUR PASS RATE
(National Average 82.6%)
90.9%

On completion of your course, you will receive a certificate:

Stonebridge Associated Colleges: Promotion Management (Byte Size Skills Course) Certificate

Promotion Management (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Stonebridge

On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.

Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.

Introduction

Objectives

Development of marketing communications

Defining marketing communications

The communication process

Communications planning

Marketing strategy

Setting the budget

Message development

Communications mix decisions

Evaluating effectiveness

Summary

Tutor-marked Question Paper

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

Textbook

You will need to read Chapters 11, 12, 13, 14 and 16. of Principles and Practice of Marketing, David Jobber, second edition, Maidenhead: McGraw-Hill (1998).

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £30.00).

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £30.00).
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