Sales Promotion & Personal Selling Courses (Byte Size)

Sales Promotion and Personal Selling (Byte Size Skills Course)

SALE 35% off
  • 1 units
  • 20 guided learning hours

Sales Promotion and Personal Selling (Byte Size Skills Course)

In this course, we look at the individual tools of marketing communications. Specifically however we are investigating the tools of sales promotion and personal selling.  Both sales promotion and personal selling share the characteristic of being the most immediate of the promotional tools - both focus on attempting to create or cause an immediate sale. Although a theme of this course is the need for integrated marketing communications plans based on the overlap and interaction between all the different tools of promotion, often sales promotion and personal selling are used closely together in promotional campaigns.

After completing this course, you should be able to:

  • understand the role of sales promotion in the marketing communications mix
  • explain the range of sales promotion methods and current thinking about how they work
  • develop plans for using sales promotion strategically in a range of applications and settings
  • understand the role of personal selling in the marketing communications mix
  • explain the range of selling roles and tasks and current views about how selling works as a communications tool
  • explain the issues in planning and managing personal selling in the communications mix
  • evaluate some key trends and developments in personal selling.

On completion of your course, you will receive a certificate:

Stonebridge Associated Colleges: Sales Promotion and Personal Selling (Byte Size Skills Course) Certificate

Sales Promotion and Personal Selling (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Stonebridge

On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.

Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.

Introduction


Objectives

 

Overview of Sales Promotion
 

How Sales Promotion Works
 

A Strategic Approach
 

Sales Promotion Methods
 

Other Issues in Sales Promotion
  

Personal Selling
 

Sales Force Management 

 

Summary

 

Further Reading

 

Tutor-marked Question Paper

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

Textbook

In this course, you will need to read the following chapters from the textbook:

Marketing Communications: Contexts, Contents and Strategies, Chris Fill (1999) second edition, Hemel Hempstead: Prentice Hall Europe.

Chapter 18: Sales Promotion

Chapter 19: Sales Promotion Techniques

Chapter 22: Personal Selling

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

Sales Promotion and Personal Selling (Byte Size Skills Course)

In this course, we look at the individual tools of marketing communications. Specifically however we are investigating the tools of sales promotion and personal selling.  Both sales promotion and personal selling share the characteristic of being the most immediate of the promotional tools - both focus on attempting to create or cause an immediate sale. Although a theme of this course is the need for integrated marketing communications plans based on the overlap and interaction between all the different tools of promotion, often sales promotion and personal selling are used closely together in promotional campaigns.

After completing this course, you should be able to:

  • understand the role of sales promotion in the marketing communications mix
  • explain the range of sales promotion methods and current thinking about how they work
  • develop plans for using sales promotion strategically in a range of applications and settings
  • understand the role of personal selling in the marketing communications mix
  • explain the range of selling roles and tasks and current views about how selling works as a communications tool
  • explain the issues in planning and managing personal selling in the communications mix
  • evaluate some key trends and developments in personal selling.

On completion of your course, you will receive a certificate:

Stonebridge Associated Colleges: Sales Promotion and Personal Selling (Byte Size Skills Course) Certificate

Sales Promotion and Personal Selling (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Stonebridge

On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.

Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.

Introduction


Objectives

 

Overview of Sales Promotion
 

How Sales Promotion Works
 

A Strategic Approach
 

Sales Promotion Methods
 

Other Issues in Sales Promotion
  

Personal Selling
 

Sales Force Management 

 

Summary

 

Further Reading

 

Tutor-marked Question Paper

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

Textbook

In this course, you will need to read the following chapters from the textbook:

Marketing Communications: Contexts, Contents and Strategies, Chris Fill (1999) second edition, Hemel Hempstead: Prentice Hall Europe.

Chapter 18: Sales Promotion

Chapter 19: Sales Promotion Techniques

Chapter 22: Personal Selling

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

Fees

Choose your method of payment for Sales Promotion and Personal Selling (Byte Size Skills Course)

  • Pay in full
Deposit Instalments Monthly Payment Total Price
Pay in full
£71.49 £71.49
Note : If you opt to study via the paper based method there is an additional postage charge which will be highlighted during the checkout.
(Royal Mail First Class = £10 per course or Royal Mail Second Class = £5 per course, Overseas = £25).
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