Strategic Management Course Online | Stonebridge Associated College Stonebridge Associated Colleges - Online Courses and Distance Learning
Speak to a career adviser Lines NOW OPEN
0121 392 8288 0121 392 8288
Speak to a career adviser Lines NOW OPEN
0121 392 8288 0121 392 8288 Feefo logo
Enrol for just £19.99
Spread the cost over 10 months
(no credit check required)
SALE ends in:
Ends midnight Monday 27th May

Strategic Management

SALE 15% off
  • Accreditation by Qualifications Register
  • 4 units
  • 80 guided learning hours
Strategic Management

Strategic Management draws together and applies ideas from many of the disciplines and fields of study which contribute to a broad understanding of business.

Some of the ideas may already be familiar to students who have previously studied courses in marketing, economics, management theory or organizational behaviour. Crucially though, through an understanding of strategy and strategic management, we can gain an insight into how these individual disciplines interact.

The course has been designed for all those intending a business career and for those with an interest in how contemporary organisations operate. Business strategy is not simply the province and responsibility of senior level management decision makers.

The ideas which underpin Strategic Management can be applied at many levels in the business organisation to help ensure that individual business units or departments maintain an effective contribution to the overall success of the business.

On completion of your course, you will receive a certificate:

Stonebridge Associated Colleges: Strategic Management Diploma

Strategic Management Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Anyone who is studying for or has completed a course endorsed by an Ofqual approved awarding body is eligible to join Qualifications Register.  The Qualifications Register (QR) is an independent register that aims to serve both members of the public and those professionals who hold recognised qualifications.

QR's primary aim is to provide transparency to members of the public and employers. The QR is a searchable database that allows them to find a practitioner and view the relevant qualification and endorsements the practitioner holds. The member of the public is then able to make an informed decision in relation to the suitability of the practitioner.  QR also tracks whether practitioners have insurance, again something that is useful for members of the public.  QR can also help professionals gain insurance or find professional indemnity cover.  Click here to find out more.

Members of the public can check an independent source with complete confidence that the practitioner has the qualification(s) they claim to have and that any additional CPD the practitioner has, is verified and quality assured to make sure that the CPD is being done on a regular basis. QR tracks a practitioners endorsed CPD (in unison with our CPD accreditation partner Lifetime Awarding) and other key signals to help members of the public and employers to come to a more informed decision about the professional they intend to use. This is an enormously valuable signal that's increasingly important as business becomes more deregulated and privatised.

For practitioners QR helps you market your skills, endorsements and feedback transparently to a wider audience. It also gives you access to a community to help make you more able to progress and succeed in your field of expertise.  Click here to find out more.

Unit 1: Origins and Nature of the Strategic Process

Introduction

Objectives

1. Nature of strategy

2. Strategic decisions

3. Business culture

4. Missions, visions, goals, objectives?

5. Strategic process

6. Paradigms and strategic decision making

Summary

References

Further reading

Unit 2: Analysis of Strategic Situations

Introduction

Objectives

1. Strategic environment

2. Macro-environment: PEST

3. Task environment

4. Competitive environment

5. Analysing competitors

6. Prioritisation

Review activity 2.1: British Airways A

Internal appraisal

7. Analysing resources and capabilities

Review activity 2.2: British Airways A

Review activity 2.3: Laporte

Summary

Further reading

Unit 3: Making Strategic Choices

Introduction

Objectives

1. Essential criteria for strategic choices

2. Basic strategic choices

3. Decision support matrices

4. Risk

5. Success and choice

6. Evaluation procedures

7. Alternative approaches to strategy

Review activity 3.1: Ladbrokes

Summary

References

Further reading

Unit 4: Implementing Strategic Decisions

Introduction

Objectives

1. Implementation: an overview

2. Organisational design and effectiveness

3. Planning and control

4. Managing strategic change

5. Development of competencies

Review activity 4.1: British Airways B

Summary

References

Further reading

Appendix

Index of retail prices: 2 indices

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

Course Textbook

For this course you will be required to purchase the textbook:

  • Strategic Management: An Analytical Introduction (1996) George Luffman, Edward Lea, Stuart Sanderson and Brian Kenny, 3rd edition, Oxford: Blackwell
Strategic Management

Strategic Management draws together and applies ideas from many of the disciplines and fields of study which contribute to a broad understanding of business.

Some of the ideas may already be familiar to students who have previously studied courses in marketing, economics, management theory or organizational behaviour. Crucially though, through an understanding of strategy and strategic management, we can gain an insight into how these individual disciplines interact.

The course has been designed for all those intending a business career and for those with an interest in how contemporary organisations operate. Business strategy is not simply the province and responsibility of senior level management decision makers.

The ideas which underpin Strategic Management can be applied at many levels in the business organisation to help ensure that individual business units or departments maintain an effective contribution to the overall success of the business.

On completion of your course, you will receive a certificate:

Stonebridge Associated Colleges: Strategic Management Diploma

Strategic Management Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Anyone who is studying for or has completed a course endorsed by an Ofqual approved awarding body is eligible to join Qualifications Register.  The Qualifications Register (QR) is an independent register that aims to serve both members of the public and those professionals who hold recognised qualifications.

QR's primary aim is to provide transparency to members of the public and employers. The QR is a searchable database that allows them to find a practitioner and view the relevant qualification and endorsements the practitioner holds. The member of the public is then able to make an informed decision in relation to the suitability of the practitioner.  QR also tracks whether practitioners have insurance, again something that is useful for members of the public.  QR can also help professionals gain insurance or find professional indemnity cover.  Click here to find out more.

Members of the public can check an independent source with complete confidence that the practitioner has the qualification(s) they claim to have and that any additional CPD the practitioner has, is verified and quality assured to make sure that the CPD is being done on a regular basis. QR tracks a practitioners endorsed CPD (in unison with our CPD accreditation partner Lifetime Awarding) and other key signals to help members of the public and employers to come to a more informed decision about the professional they intend to use. This is an enormously valuable signal that's increasingly important as business becomes more deregulated and privatised.

For practitioners QR helps you market your skills, endorsements and feedback transparently to a wider audience. It also gives you access to a community to help make you more able to progress and succeed in your field of expertise.  Click here to find out more.

Unit 1: Origins and Nature of the Strategic Process

Introduction

Objectives

1. Nature of strategy

2. Strategic decisions

3. Business culture

4. Missions, visions, goals, objectives?

5. Strategic process

6. Paradigms and strategic decision making

Summary

References

Further reading

Unit 2: Analysis of Strategic Situations

Introduction

Objectives

1. Strategic environment

2. Macro-environment: PEST

3. Task environment

4. Competitive environment

5. Analysing competitors

6. Prioritisation

Review activity 2.1: British Airways A

Internal appraisal

7. Analysing resources and capabilities

Review activity 2.2: British Airways A

Review activity 2.3: Laporte

Summary

Further reading

Unit 3: Making Strategic Choices

Introduction

Objectives

1. Essential criteria for strategic choices

2. Basic strategic choices

3. Decision support matrices

4. Risk

5. Success and choice

6. Evaluation procedures

7. Alternative approaches to strategy

Review activity 3.1: Ladbrokes

Summary

References

Further reading

Unit 4: Implementing Strategic Decisions

Introduction

Objectives

1. Implementation: an overview

2. Organisational design and effectiveness

3. Planning and control

4. Managing strategic change

5. Development of competencies

Review activity 4.1: British Airways B

Summary

References

Further reading

Appendix

Index of retail prices: 2 indices

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

Course Textbook

For this course you will be required to purchase the textbook:

  • Strategic Management: An Analytical Introduction (1996) George Luffman, Edward Lea, Stuart Sanderson and Brian Kenny, 3rd edition, Oxford: Blackwell
Enrol for just £19.99
Spread the cost over 10 months
(no credit check required)
SALE ends in:
Ends midnight Monday 27th May

Fees

Choose your method of payment for Strategic Management

  • Pay in full
  • 0% APR Instalments Plan
Deposit Instalments Monthly Payment Cashback Total Price
Pay in full
£382.49 £382.49
Pay using 0% APR Instalments Plan
£19.99 10 £46.25 £100 £382.49 (After cashback)
Note : If you opt to study via the paper based method there is an additional postage charge which will be highlighted during the checkout.
(Royal Mail First Class = £10 per course or Royal Mail Second Class = £5 per course, Overseas = £25).
Sign up to our newsletter

There's a whole lot happening at Stonebridge and in the world of learning. Sign up for our newsletter and you'll be among the first to know about it! All fields are required.

Request a callback

or.. call us on 0121 392 8288 0121 392 8288 Request a callback