Strategic Management Course | Online | Stonebridge College
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  • 100% online learning
  • 4 units
  • 80 guided learning hours

Strategic Management

Strategic Management draws together and applies ideas from many of the disciplines and fields of study which contribute to a broad understanding of business.

Some of the ideas may already be familiar to students who have previously studied courses in marketing, economics, management theory or organizational behaviour. Crucially though, through an understanding of strategy and strategic management, we can gain an insight into how these individual disciplines interact.

The course has been designed for all those intending a business career and for those with an interest in how contemporary organisations operate. Business strategy is not simply the province and responsibility of senior level management decision makers.

The ideas which underpin Strategic Management can be applied at many levels in the business organisation to help ensure that individual business units or departments maintain an effective contribution to the overall success of the business.

On completion of your course, you will receive a certificate:

Stonebridge Associated Colleges: Strategic Management Diploma

Strategic Management Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Stonebridge

On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.

Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.

Unit 1: Origins and Nature of the Strategic Process

Introduction

Objectives

1. Nature of strategy

2. Strategic decisions

3. Business culture

4. Missions, visions, goals, objectives?

5. Strategic process

6. Paradigms and strategic decision making

Summary

References

Further reading

Unit 2: Analysis of Strategic Situations

Introduction

Objectives

1. Strategic environment

2. Macro-environment: PEST

3. Task environment

4. Competitive environment

5. Analysing competitors

6. Prioritisation

Review activity 2.1: British Airways A

Internal appraisal

7. Analysing resources and capabilities

Review activity 2.2: British Airways A

Review activity 2.3: Laporte

Summary

Further reading

Unit 3: Making Strategic Choices

Introduction

Objectives

1. Essential criteria for strategic choices

2. Basic strategic choices

3. Decision support matrices

4. Risk

5. Success and choice

6. Evaluation procedures

7. Alternative approaches to strategy

Review activity 3.1: Ladbrokes

Summary

References

Further reading

Unit 4: Implementing Strategic Decisions

Introduction

Objectives

1. Implementation: an overview

2. Organisational design and effectiveness

3. Planning and control

4. Managing strategic change

5. Development of competencies

Review activity 4.1: British Airways B

Summary

References

Further reading

Appendix

Index of retail prices: 2 indices

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

Course Textbook

For this course you will be required to purchase the textbook:

  • Strategic Management: An Analytical Introduction (1996) George Luffman, Edward Lea, Stuart Sanderson and Brian Kenny, 3rd edition, Oxford: Blackwell

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

Course Textbook

For this course you will be required to purchase the textbook:

  • Strategic Management: An Analytical Introduction (1996) George Luffman, Edward Lea, Stuart Sanderson and Brian Kenny, 3rd edition, Oxford: Blackwell
OUR PASS RATE
Business and HR
97.5%
(National Average 51.8%)

Strategic Management

Strategic Management draws together and applies ideas from many of the disciplines and fields of study which contribute to a broad understanding of business.

Some of the ideas may already be familiar to students who have previously studied courses in marketing, economics, management theory or organizational behaviour. Crucially though, through an understanding of strategy and strategic management, we can gain an insight into how these individual disciplines interact.

The course has been designed for all those intending a business career and for those with an interest in how contemporary organisations operate. Business strategy is not simply the province and responsibility of senior level management decision makers.

The ideas which underpin Strategic Management can be applied at many levels in the business organisation to help ensure that individual business units or departments maintain an effective contribution to the overall success of the business.

Business and HR
OUR PASS RATE
(National Average 51.8%)
97.5%

On completion of your course, you will receive a certificate:

Stonebridge Associated Colleges: Strategic Management Diploma

Strategic Management Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Stonebridge

On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.

Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.

Unit 1: Origins and Nature of the Strategic Process

Introduction

Objectives

1. Nature of strategy

2. Strategic decisions

3. Business culture

4. Missions, visions, goals, objectives?

5. Strategic process

6. Paradigms and strategic decision making

Summary

References

Further reading

Unit 2: Analysis of Strategic Situations

Introduction

Objectives

1. Strategic environment

2. Macro-environment: PEST

3. Task environment

4. Competitive environment

5. Analysing competitors

6. Prioritisation

Review activity 2.1: British Airways A

Internal appraisal

7. Analysing resources and capabilities

Review activity 2.2: British Airways A

Review activity 2.3: Laporte

Summary

Further reading

Unit 3: Making Strategic Choices

Introduction

Objectives

1. Essential criteria for strategic choices

2. Basic strategic choices

3. Decision support matrices

4. Risk

5. Success and choice

6. Evaluation procedures

7. Alternative approaches to strategy

Review activity 3.1: Ladbrokes

Summary

References

Further reading

Unit 4: Implementing Strategic Decisions

Introduction

Objectives

1. Implementation: an overview

2. Organisational design and effectiveness

3. Planning and control

4. Managing strategic change

5. Development of competencies

Review activity 4.1: British Airways B

Summary

References

Further reading

Appendix

Index of retail prices: 2 indices

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

Course Textbook

For this course you will be required to purchase the textbook:

  • Strategic Management: An Analytical Introduction (1996) George Luffman, Edward Lea, Stuart Sanderson and Brian Kenny, 3rd edition, Oxford: Blackwell

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

Course Textbook

For this course you will be required to purchase the textbook:

  • Strategic Management: An Analytical Introduction (1996) George Luffman, Edward Lea, Stuart Sanderson and Brian Kenny, 3rd edition, Oxford: Blackwell
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