Understanding The Market | Online Course | Stonebridge
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Understanding The Market (Byte Size Skills Course).
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  • 100% online learning
  • 1 units
  • 20 guided learning hours

Understanding The Market (Byte Size Skills Course)

In this course, we look at buyer behaviour, market segmentation and marketing research. We review the importance of understanding the market as the first step in delivering the organisation's marketing objectives. The course will cover one of the most important marketing tools, market segmentation.

In this course, you will look at the early stages of the plan, finding out about customer buying behaviour and customer needs. You will also be looking at ways to make this knowledge gathering more efficient, through the techniques of marketing research.

Through understanding buyer behaviour, market segmentation and marketing research, an organisation can improve effectiveness of the marketer's task of matching the supplier's offerings to the customer's needs. These three areas make the buying and selling process truly "win-win".

After participating in this course, you should be able to:

  • define the marketing concept
  • define marketing as a business orientation and as a business activity
  • distinguish between different business orientations
  • recognise the management issues involved in creating a market-driven organisation
  • define what is meant by the marketing mix, and identify its key elements and the characteristics of an effective mix
  • identify and describe the key stages in the marketing planning process
  • identify key changes in the marketing environment, and how these may impact on marketing decisions.

On completion of your course, you will receive a certificate:

Stonebridge Associated Colleges: Understanding The Market (Byte Size Skills Course) Certificate

Understanding The Market (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Stonebridge

On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.

Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.

Introduction


Objectives

 

Understanding the customer

 

How do consumers make decisions?

 

How do organisations buy?

 

Market segmentation

 

Segmentation Process

 

Market segmentation Target marketing Market positioning

 

Target marketing

 

Positioning

 

Marketing research

 

The research process

 

Applying research

 

Summary

 

Tutor-marked Question Paper

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

Textbook

You will need to read Chapters 3, 4 and 6 & 7. of Principles and Practice of Marketing, David Jobber, second edition, Maidenhead: McGraw-Hill (1998).

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
OUR PASS RATE
Business and HR
97.5%
(National Average 51.8%)

Understanding The Market (Byte Size Skills Course)

In this course, we look at buyer behaviour, market segmentation and marketing research. We review the importance of understanding the market as the first step in delivering the organisation's marketing objectives. The course will cover one of the most important marketing tools, market segmentation.

In this course, you will look at the early stages of the plan, finding out about customer buying behaviour and customer needs. You will also be looking at ways to make this knowledge gathering more efficient, through the techniques of marketing research.

Through understanding buyer behaviour, market segmentation and marketing research, an organisation can improve effectiveness of the marketer's task of matching the supplier's offerings to the customer's needs. These three areas make the buying and selling process truly "win-win".

After participating in this course, you should be able to:

  • define the marketing concept
  • define marketing as a business orientation and as a business activity
  • distinguish between different business orientations
  • recognise the management issues involved in creating a market-driven organisation
  • define what is meant by the marketing mix, and identify its key elements and the characteristics of an effective mix
  • identify and describe the key stages in the marketing planning process
  • identify key changes in the marketing environment, and how these may impact on marketing decisions.
Business and HR
OUR PASS RATE
(National Average 51.8%)
97.5%

On completion of your course, you will receive a certificate:

Stonebridge Associated Colleges: Understanding The Market (Byte Size Skills Course) Certificate

Understanding The Market (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Stonebridge

On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.

Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.

Introduction


Objectives

 

Understanding the customer

 

How do consumers make decisions?

 

How do organisations buy?

 

Market segmentation

 

Segmentation Process

 

Market segmentation Target marketing Market positioning

 

Target marketing

 

Positioning

 

Marketing research

 

The research process

 

Applying research

 

Summary

 

Tutor-marked Question Paper

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

Textbook

You will need to read Chapters 3, 4 and 6 & 7. of Principles and Practice of Marketing, David Jobber, second edition, Maidenhead: McGraw-Hill (1998).

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
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