Adam Looker
Your Business Start Up Journey – The Final Stage

Creating your business plan and pitch is the final step in your entrepreneurial journey. You have accumulated a wealth of information so far, all of which will inform your final pitch and plan. Your business plan enables you to evaluate your business[...]
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Business Start Up Element 5 – Plan the Budget

Effective budgeting and forecasting are essential to the success of your business start up. You’ll need to know how to produce key financial records and statements in order to gain initial investment for your venture, this can be difficult without any[...]
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Your Start Up Journey – Plan the Business Operations

You’ve established that there is a need for your product or service and have used the marketing mix to develop a positioning strategy. Now that your start up business idea is concrete and ready to go, you need to understand the legalities. Abiding by[...]
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Business Start Up Element 3 – Planning the Marketing Approach

You’ve built and refined your business start up idea and turned it into a unique and exciting product that your target audience needs. In Element 3 you will use the marketing mix to develop a positioning strategy and begin to generate a loyal customer[...]
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